As Eid Al Etihad celebrations light up the UAE, a spectacular fusion of engineering, creativity, and artistry awaits visitors at Dubai Design District (d3). This year, LEGO® Middle East, in collaboration with Mercedes-Benz and d3, proudly presents a life-size LEGO replica of the iconic Mercedes-Benz G 500 4×4². Unveiled from November 28 to December 7, this astonishing creation is set to captivate LEGO enthusiasts, car aficionados, and families alike.
A Marvel of LEGO Engineering
Weighing an impressive 972 kilograms and constructed with a staggering 445,971 LEGO bricks, the life-size G-Wagon showcases the unparalleled craftsmanship of LEGO’s Master Builders. This masterpiece took over 2,285 hours to complete, standing as a true testament to creativity and precision. The model is a perfect replica of the Mercedes-Benz G 500 4×4², renowned for its robust design, off-road capabilities, and timeless appeal.
Perched atop artificial rocky outcrops made from giant LEGO bricks, the LEGO G-Wagon is displayed alongside a brand-new Mercedes-Benz G 500 4×4², finished in an eye-catching amber paint. Visitors are invited to explore the intricate details of the LEGO version, even stepping inside to experience its sturdy construction up close.
Celebrating the G-Wagon’s Legacy in the UAE
The Mercedes-Benz G-Class holds a special place in the hearts of UAE residents. As Kristian Imhof, General Manager of LEGO Middle East and Africa, explains:
“The G-Wagon is beloved in the UAE for its exquisite design, solid performance, and status as an engineering marvel. It’s the perfect icon to celebrate Eid Al Etihad, a time when people of all nationalities come together to honor the UAE’s unique spirit.”
The exhibition also includes a detailed history of the G-Wagon’s journey in the UAE, highlighting its cultural significance and enduring popularity in the region. A vibrant mural of the UAE flag, crafted from LEGO bricks, adorns one wall of the exhibit, symbolizing unity and pride during the 53rd anniversary of the UAE’s founding.
Get Creative with the UAE Flag LEGO Mural
Visitors to d3 have the unique opportunity to participate in building a LEGO brick mural of the UAE flag. This collaborative activity invites people of all ages to contribute, fostering a sense of community and creativity. Whether you’re a seasoned LEGO builder or a curious first-timer, this activity promises an unforgettable experience that embodies the celebratory spirit of Eid Al Etihad.
Explore the LEGO® Technic Collection
For fans of the LEGO® Technic range, the exhibit offers a chance to purchase exclusive Mercedes-Benz-themed sets, including the LEGO® Technic Mercedes-Benz G 500 Professional Line set. Designed for advanced builders, this set features authentic details such as working steering, a six-cylinder in-line piston engine, and a functional gearbox with drive, neutral, and reverse settings. These intricate elements mirror the real-life engineering of the G 500, making it a must-have for car enthusiasts and LEGO collectors alike.
Previous LEGO® Masterpieces in the UAE
This isn’t the first time LEGO Middle East has amazed the region with its life-size creations. In 2022, the actual-size LEGO® Technic Lamborghini Sián FKP 27 drew crowds at d3 and Mall of the Emirates. More recently, in October 2024, LEGO Middle East set a Guinness World Record for the largest LEGO brick Formula 1 car in collaboration with Yas Mall Abu Dhabi. These incredible achievements highlight LEGO’s commitment to inspiring creativity and innovation in the UAE.
Visit the Exhibition at d3
Located outside Buildings 9 and 10 in Dubai Design District, the LEGO G-Wagon exhibition is open to visitors daily during Eid Al Etihad. Whether you’re an avid LEGO fan, a car enthusiast, or simply looking for a unique way to celebrate, this exhibit promises an unforgettable experience.
The partnership between LEGO Middle East, Mercedes-Benz, and d3 reflects a shared vision of blending creativity, innovation, and community engagement. Khadija Al Bastaki, Senior Vice President of Dubai Design District, emphasized:
“Few brands promote creative experimentation across generations as effectively as LEGO. As a global hub of creativity, we at d3 are excited to host this masterpiece and encourage visitors to unleash their imagination this Eid Al Etihad.”
Conclusion
This Eid Al Etihad, the LEGO G-Wagon at d3 offers a one-of-a-kind celebration that bridges art, engineering, and culture. From its astonishing craftsmanship to its engaging activities, the exhibit embodies the festive spirit of the UAE and provides a memorable experience for all. Don’t miss this chance to marvel at the life-size LEGO G-Wagon and partake in the joyous celebrations.
