Okay, stop everything. Dubai’s got a new trick up its sleeve—and it’s not another skyscraper or golden cappuccino (although we’re still not over that). It’s a brand-new campaign called “Dubai, Ready For a Surprise”, and guess who’s at the heart of it? None other than the internet’s power couple, Virat Kohli and Anushka Sharma! Yep, they’re not just here for a vacation—they’re here to show you how it’s done.
But don’t expect the usual Burj-Khalifa-selfie content. Oh no. This time, the vibes are personal. Virat is playing travel guide-slash-romantic mastermind, curating tailor-made experiences for Anushka—because apparently, surprising your partner with sky-high infinity pools, parasailing adventures, and soul-hugging playlists is the new love language.
A Campaign That Feels Like Dubai
From romantic skyline views at AURA SKYPOOL to thrill-seeking on the waves, the film is basically a montage of every travel dream you’ve ever had—but cooler, more curated, and starring two people who clearly have main character energy. There’s food. There’s music. There’s culture. There’s that “wait… is this still Dubai?” feeling that hits you when the city flips the script.
The campaign doesn’t just sell sand dunes and shopping malls—it tells you that Dubai is a city that gets you. Whether you’re the type to jump out of planes or sip mocktails on a rooftop, this city’s got a surprise lined up just for your vibe.
A Love Story… With Dubai
Virat and Anushka aren’t just casually endorsing the place—they’re full-on gushing. Virat admits even his chole bhature cravings are sorted here (Dubai wins again), and Anushka describes the city as both comforting and exhilarating—kind of like your favorite hoodie but also a rollercoaster. Their chemistry with Dubai is legit. This isn’t just a campaign—it’s a cinematic love letter to a city that keeps evolving faster than your Instagram algorithm.
Virat says,
“Dubai holds a special place for Anushka and me –. The moment we land, everything – from the flavours to the energy – feels just right. Even my favourite chole bhature tastes just as good here! But what amazes us is how the city feels familiar yet always has something new to offer. Whether it’s adventure, peaceful moments in the dunes, or just vibing to the perfect playlist on the beach, there’s always something for everyone. This campaign has let us see the city through fresh eyes, and we can’t wait for others to do the same.”
Anushka says,
“Every visit to Dubai feels like a new discovery. Whether it’s for work, or to be with friends, the city surprises you in the best ways. It is a warm city, extremely comforting yet very exciting and there is something new to explore always. From thrilling adventures to unexpected moments, Dubai has a way of matching every mood and every need. We’re happy to be a part of this collaboration with Dubai and to uncover fresh, exceptional experiences and personalised ways to fall in love with the city.”
So, Why Does This Matter?
Because Dubai isn’t just throwing a travel campaign—it’s launching a whole mood. A vibe. A surprise party for your senses. And it’s doing it with a 360-degree rollout—on social, digital, offline—you name it, they’ve got it.
Issam Kazim, CEO of Visit Dubai, summed it up best:
“This collaboration with Virat Kohli and Anushka Sharma is a natural fit – their genuine affection for Dubai and the way they engage with audiences make them ideal champions for the city. As we work towards the goal of further consolidating Dubai’s position as a leading global city for business and leisure, this campaign underlines the diversity of Dubai’s ever-evolving offering and our commitment to consistently providing visitors fresh and memorable experiences, whether they are arriving for the first time or returning. India remains one of our most important source markets, and partnerships like these help us foster meaningful cultural connections, inviting Indian travellers to explore and rediscover Dubai in new and exciting ways.”
