If your calendar suddenly revolves around kick-off times, group chats, and deciding which jersey to wear, congratulations… you’ve officially caught FIFA World Cup fever.
Now imagine making every match a little more rewarding. That’s exactly what African + Eastern Dubai is serving this summer, with giveaways, weekly prizes, exclusive discounts, and celebratory champagne offers that make every goal feel even sweeter.
Whether you’re hosting friends, stocking up for the knockout rounds, or simply looking for an excuse to pop a bottle, there’s plenty happening both online and across all 38 African + Eastern Dubai stores.
Watch the World Cup… and You Could Win the Ultimate Match-Day Experience
Let’s be honest. Watching football is already exciting. Watching football while hoping you’ve just won an incredible food and beverage package? That’s next-level entertainment.
Simply spend AED 200 or more online or in-store, and you’ll automatically be entered into the draw to win a FIFA World Cup Screening F&B Package.
The lucky winners will enjoy the action at participating venues including:
- Ribs & Brews
- Belgian Café Dubai Festival City
- B-Town Indian Restro
No complicated forms. No extra steps. Just shop, cheer and keep an eye on your phone because winners are contacted every week.
Budweiser Fans Have More Than Goals to Celebrate
If Budweiser is your match-day drink of choice, African + Eastern has added another reason to fill your trolley.
Buy one case of Budweiser and you’ll automatically enter a weekly draw to win AED 500 vouchers redeemable at:
- Adams Beer Kitchen
- Goose Island
- McCafferty’s Irish Pub
Because sometimes the best assist comes from your shopping basket.
Scratch, Win and Score Official FIFA Merchandise
The football fun doesn’t stop there.
Purchase a case of Budweiser and you’ll also have the chance to Scratch & Win exclusive Budweiser FIFA World Cup 2026 merchandise, including:
- Official FIFA World Cup Jersey
- Official FIFA World Cup Cap
Perfect for anyone who likes supporting their team while looking the part.
Available online and in-store throughout the FIFA World Cup, while stocks last.
Save 20% Online (And Yes, It’s Been Extended!)
If online shopping is more your style, here’s some genuinely good news.
African + Eastern Dubai has extended its online-exclusive 20% discount until 30 September 2026.
Simply use the code:
You’ll receive 20% OFF your next six online orders on eligible non-promotional items.
That’s six opportunities to save. Your future self will thank you.
Shopping online also comes with plenty of perks:
- Express delivery in two hours or less*
- Click & Collect
- Latest arrivals from global brands
- Secure payment options, including Apple Pay and Samsung Pay
- Guaranteed authentic products
Honestly, the hardest part might be deciding what to order first.
Celebrate Every Win with Taittinger
Some victories deserve something a little more sparkling.
Buy any bottle of Taittinger and you’ll be entered into the draw to win an exclusive Taittinger Gift Pack featuring:
- Six bottles of Taittinger Brut Réserve NV
- Two champagne flutes
- Tote bag
- Cap
- Champagne stopper
It’s the kind of prize that makes celebrations last well beyond the final whistle.
This promotion runs until 31 July 2026.
Knockout Stage = Knockout Discounts
The FIFA World Cup knockout rounds always bring drama.
African + Eastern Dubai is matching the excitement with 20% OFF selected Champagne, Wines, Spirits and Beer Cases from the countries playing on each match day.
Available from 4 to 19 July 2026, this promotion is running across all 38 African + Eastern Dubai stores.
So whether your favourite team wins, loses, or somehow survives on penalties, at least your shopping basket comes out ahead.
Match Days Just Got Better
Between weekly prize draws, official FIFA merchandise, champagne giveaways, online savings and knockout-stage discounts, African + Eastern Dubai has turned the World Cup into more than just 90 minutes of football.
It’s a chance to save, celebrate and maybe even walk away with some brilliant prizes.
Game on. Cheers responsibly.
Offer Highlights
- Spend AED 200 for a chance to win FIFA World Cup Screening F&B Packages
- Buy a Budweiser case to enter weekly AED 500 voucher draws
- Scratch & Win official Budweiser FIFA World Cup merchandise
- Get 20% OFF online with code D20 until 30 September 2026
- Buy any Taittinger bottle for a chance to win an exclusive gift pack
- Enjoy 20% OFF selected drinks during FIFA World Cup knockout matches from 4–19 July 2026
- Available online and across all 38 African + Eastern Dubai stores
- 21+ only. Drink Responsibly.
About the Company:
African + Eastern is the Middle East’s leading beverage distributor and the preferred partner for top-tier hotels, restaurants, and hospitality venues.
Operating 48 stores in the UAE, including the biggest A+E shop in Ras Al Khaimah with Click & Collect and delivery capabilities, the brand is known for its curated selection of authentic beverages, great value, and customer-first approach.
With Every Day Lower Prices, Monthly Offers, exclusive Price Drops, and a wide range of premium and rare finds, African + Eastern continues to elevate beverage retail across the region—now with even greater accessibility in Ras Al Khaimah.
Contact & Location
Phone: +97172432630
Website: AfricanEasternOnline.com
