Sponsored Content Policy

WOW Emirates is free to read because businesses pay to reach our readers. This page explains what paid content looks like on the site and the rules it follows, so you always know what you are reading.

What counts as paid

• Sponsored and partner stories: articles a business paid for, or produced with a partner.
• Featured placements: events given a more prominent spot because the business paid for it.
• Newsletter and social placements: a paid mention in our newsletter or on our social channels.
• Banner and display ads: advertising with the business’s own artwork.
• Affiliate links: links that may earn us a small commission if you book or buy, at no extra cost to you.

How it is labelled

A paid story carries a Sponsored or Partner label on the story itself and on its card wherever it appears. In the events calendar, a paid placement shows its label on the card, and Sponsored always shows first.

What a sponsor can and cannot do

A sponsor can choose the topic, supply facts, photos and booking links, and pay for where it appears. A sponsor cannot buy a positive review, a place in our editorial recommendations or the removal of accurate information. Paid content is checked to the same standard as everything else we publish, and written in our voice.

Questions

Not sure whether something is paid? Ask us at info@wow-emirates.com. Businesses interested in working with us can get in touch. Our editorial policy, site policies and privacy policy cover the rest.