Dubai Shopping Festival 2026-27

Dubai Shopping Festival 2026-27: 45 Days of Deals and Shows

About this event

Get your wish list ready. The 32nd Dubai Shopping Festival runs for 45 days, from 4 December 2026 to 17 January 2027, and covers the whole festive season from National Day weekend to well after New Year. Expect citywide sales, mall raffles and plenty of after-dark entertainment.

What to expect

  • Citywide sales – limited-time deals in malls and shops across Dubai
  • Raffles – the famous DSF prize draws are back
  • etisalat DSF Nights – late-night shopping with bigger discounts
  • etisalat Beach Canteen – new for DSF this year at Sunset Beach, with food, drinks, live entertainment and workshops
  • DSF x Hatta Wadi Hub and DSF Auto Season – both back for another year
  • etisalat MOTB – the market and food festival returns

The headline concerts and full prize line-up are still to be announced. We’ll update this listing as soon as they’re out.

Key details

  • Dates: 4 December 2026 to 17 January 2027
  • Where: Malls, beaches and venues across Dubai
  • Cost: Free to browse, with event prices varying

Wow-Emirates Expert Tip: The best markdowns usually land in the last two weeks of DSF, when stores clear stock. If you’re after the big-ticket items, wait until January.

Where it is

Dubai