The dynamic and ever-evolving landscape of the UAE’s lottery and gaming industry is changing significantly. Recently, Ewings, the managing operator behind the popular draw Mahzooz, made an announcement that has captured the attention of many. Despite not being awarded the UAE’s national lottery license, Ewings is gearing up for exciting new ventures. This development comes from the UAE government’s decision to name The Game LLC as the country’s first licensed lottery operator.
Ewings’ Commitment to New Ventures
Ewings has expressed a strong commitment to pursuing new and innovative ventures. In a statement released on Sunday, the company shared, “Although we have not been awarded the national lottery license in the UAE, we are, of course, planning exciting new ventures and we look forward to sharing more details soon.” This declaration underscores Ewings’ resilience and dedication to exploring new opportunities within the industry.
Government Directive and Operational Pause
Earlier this year, the UAE government directed Mahzooz and Emirates Draw to pause their operations. This pause was part of a broader regulatory move to ensure compliance and set high industry standards. Both companies confirmed to Khaleej Times that they had completed the necessary application processes to become the UAE’s licensed operator.
Ewings’ Response to Licensing Decision
The news that Ewings had not been awarded the UAE’s first authorized lottery license was delivered through official channels, marking a significant moment for the company. “Following the industry-wide pause mandated on January 1st, 2024, EWINGS was recently informed through official channels that it has not been awarded the UAE’s first authorized lottery,” the statement read. The company acknowledged the disappointment of this decision, especially after maintaining full workforce capacity in anticipation of a positive outcome. Despite this setback, Ewings respects the selection process and the government’s efforts to establish robust standards within the industry.
Protecting Consumers with New Regulatory Framework
Through the GCGRA, the UAE government announced a new regulatory framework aimed at protecting consumers and ensuring the fairness and transparency of all commercial gaming activities, including lotteries. The framework is designed to uphold high standards of operation and consumer protection. The Game LLC, the newly licensed operator, promises to offer a “diverse range” of lottery and other games, catering to various player interests and financial preferences.
Achievements of Mahzooz
Despite the recent developments, Ewings took the opportunity to highlight Mahzooz’s remarkable achievements over the past three years. The statement proudly noted, “We take this opportunity to reiterate that over three years, we have successfully operated 161 live draws that have changed the lives of millions, creating 66 millionaires and awarding over AED 500 million to more than 2 million players.”
Mahzooz has been a source of excitement and opportunity for players and a significant contributor to the community. The company has supported various charitable causes in healthcare, education, and the environment. This dual focus on entertainment and philanthropy has cemented Mahzooz’s reputation as a force for good in the UAE.
The Path Forward for Ewings and Mahzooz
Looking ahead, Ewings remains optimistic about the future. The company’s ability to innovate and adapt in a competitive and regulated environment will be crucial. As Ewings explores new ventures, it is poised to leverage its experience, expertise, and established brand trust to introduce new gaming opportunities that align with regulatory standards and consumer expectations.
The journey of Mahzooz and Ewings exemplifies resilience and a forward-thinking approach in the face of regulatory changes. By focusing on consumer protection, transparency, and innovation, Ewings aims to continue positively impacting the industry and the broader community.
Conclusion
The UAE’s decision to award The Game LLC the first national lottery license marks a new chapter in the country’s gaming industry. While Ewings did not secure the license, its commitment to new ventures and continued contribution to the community remains unwavering. Mahzooz’s achievements serve as a testament to the company’s dedication to excellence and philanthropy. As the landscape evolves, Ewings is well-positioned to navigate the changes and seize new opportunities.
