Luxury wellness, but make it boutique! United Hospitality Management just dropped some seriously exciting news—Pure by Serenity is here, and it’s about to sprinkle a little extra zen onto boutique hotels and resorts worldwide.
Now, if you’re familiar with Serenity – The Art of Well Being, you already know they don’t do anything halfway. It’s all about top-tier treatments, expert care, and the kind of relaxation that makes you forget your inbox even exists. With Pure by Serenity, they’re taking that magic and making it even more accessible—without skimping on the luxe factor.
A Wellness Revolution (Without the Kale Juice Preaching)
According to Maria d’Orey, the Global Director of Serenity – The Art of Well Being, this new venture is less about expansion for expansion’s sake and more about sharing their signature approach to wellness with more people. “This isn’t just about expanding,” she explains. “It’s about ensuring that more guests can experience our signature blend of luxury and care no matter where they are.” In other words—fewer barriers, more bliss. We like the sound of that.
So what’s the difference? Think of Pure by Serenity as the cool, easygoing younger sibling of Serenity – The Art of Well Being. It still has the elegance, the top-notch service, and the ability to transport you into a state of absolute relaxation, but it’s designed to be flexible and adaptable for different properties. Boutique hotels, rejoice! Your wellness game just got a serious glow-up.
Bringing Luxury Wellness to More Places (Because We All Deserve a Spa Day)
Carlos Leal, Chairman and Board Member of United Hospitality Management, is equally thrilled about this next chapter. “With Pure by Serenity, we can extend world-class wellness services to a broader range of properties, all while maintaining the same level of luxury and personalized care,” he shares. Translation? You don’t have to book a mega-resort to get a five-star wellness experience anymore. Whether you’re escaping for a weekend retreat or just need a quick reset, Pure by Serenity ensures that indulgence is always within reach.
Award-Winning Wellness, Now Even More Accessible
Speaking of indulgence, let’s take a moment to appreciate the well-earned bragging rights: Serenity – The Art of Well Being at Pine Cliffs Resort in Algarve, Portugal, just snagged a Forbes Travel Guide 4-Star distinction. That’s right—this isn’t just another spa, it’s one of the best in the world. If that’s the level of quality we can expect from Pure by Serenity, consider us already in our fluffy robes, sipping herbal tea, and waiting for our massage appointment.
What’s Next? (Besides You Booking a Wellness Getaway)
With Pure by Serenity rolling out in Q2 and more locations already in the works, the future of luxury wellness is looking very bright. Whether you’re checking into a boutique hideaway or a dreamy resort, there’s a good chance you’ll be able to experience Serenity’s signature blend of relaxation and rejuvenation soon. And honestly, what’s better than that?
So, get ready to swap your stress for serenity, wherever you go. Pure by Serenity is here, and it’s about to redefine the way we experience boutique wellness. See you at the spa!
