The hospitality landscape is evolving, and Rove Hotels, a renowned lifestyle hospitality brand, is at the forefront of this transformation. With an ambitious expansion plan, Rove Hotels is set to redefine the concept of hospitality not only in the GCC but also on a global scale. Let’s dive into the exciting journey of Rove Hotels, where innovation and excellence are the guiding stars.
Rove Hotels: A Trailblazing Brand
Rove Hotels, a name synonymous with excellence and innovation in the hospitality industry, is embarking on a remarkable journey. This award-winning brand is celebrated for its unique lifestyle proposition, and now, it’s taking its winning formula to new horizons.
Setting New Milestones
It has set a lofty goal for itself – to have 10,000 rooms either in operation or under development within the next five years. This ambitious target is a testament to their commitment to providing exceptional accommodations and experiences.
Homegrown Excellence
Originating in the UAE, Rove proudly stands as a testament to homegrown excellence. Currently, it boasts over 3,400 operational hotel rooms across various properties. Rove has earned a reputation for seamlessly integrating sustainability, innovation, and local art into its spaces, creating an environment that resonates with modern explorers.
Innovation at Its Core
What sets Rove Hotels apart is their unyielding commitment to innovation. From providing co-working areas within their hotels to adopting eco-friendly operations, Rove constantly pushes the boundaries of what a lifestyle hospitality brand can offer.
Also read this: Dubai’s Best-Kept Secrets
A Diverse Portfolio
Rove Hotels has already demonstrated its ability to manage a diverse portfolio of properties, each offering a unique proposition. Whether it’s city hotels, event-centric accommodations, beachfront properties, or even a theme-park hotel at Dubai Parks and Resorts, Rove’s portfolio caters to a wide spectrum of travelers.
Weaving Narratives in Urban Destinations
With their expansion strategy, Rove Hotels intends to weave the narrative of community-centered travel and off-the-beaten-track exploration into the fabric of more regional urban destinations. This strategic decision comes on the heels of Rove’s record-breaking commercial performance in 2022, marking it as the brand’s best-ever year.
Paul Bridger’s Vision
Paul Bridger, the Chief Operating Officer of Rove Hotels, is excited about the brand’s expansion plans. He shared, “In this exciting new phase of Rove’s journey, we’re looking forward to taking our unique lifestyle hospitality concept to new destinations. As a homegrown brand, we are thrilled to see the tremendous growth in tourism that the region is experiencing, and we believe that Rove Hotels can play an important role in providing accessible quality accommodation options for travelers.”
Rove Home: Redefining Urban Living
But Rove’s journey doesn’t stop at expanding their hotel offerings. They are embarking on another remarkable endeavor with the introduction of Rove Home, a concept that redefines urban living.
Rove Home: A Differentiated Experience
Rove Home showcases the brand’s dedication to practical, convenient, and comfortable living experiences in strategic urban hotspots across the region. With the rapid success of their first two branded residence projects – Rove Home Aljada and Rove Home in Downtown Dubai – Rove is now actively seeking opportunities to establish a strong foothold in the residential property market.
Alban Mabille: Leading the Way
The newly appointed Group Director of Development, Alban Mabille, is at the helm of Rove Hotels’ innovation and expansion journey. Tasked with overseeing Rove Hotels’ growth across the MENA region, Alban brings a wealth of expertise in financial analysis and strategic development. His approach aligns seamlessly with Rove’s commitment to delivering quality accommodation options that are accessible to everyone.
A Vision Beyond UAE
With their sights set firmly on the future, Rove Hotels is poised to expand its reach beyond the UAE. Their goal is to leave an indelible mark on travelers across the Middle East region and beyond. This expansion journey is not just about increasing numbers; it’s about forging connections, creating cherished memories, and celebrating the art of exploration.
Rove is not merely a brand; it’s a promise of exceptional experiences, and their journey has only just begun.
