Dubai, known for its opulent hotels and luxurious accommodations, is significantly transforming its hospitality landscape. Effective January 1, 2024, three prominent Emaar Hospitality hotels have rebranded as Marriott properties, promising a fresh chapter in Dubai’s hospitality industry. In this article, we’ll delve into the details of these transitions, what they mean for visitors, and the exciting enhancements expected across these iconic hotels.
Emaar Hospitality to Marriott: The Transformation Begins
The transformation of Dubai’s hotel scene began on January 1, 2024, as three well-known Emaar Hospitality establishments embarked on a rebranding journey.
The Former Address Dubai Marina: Now JW Marriott Hotel Marina
Dubai’s iconic Address Dubai Marina has transformed into the JW Marriott Hotel Marina, joining the ranks of the prestigious JW Marriott brand. This move marks Dubai’s second JW Marriott property, alongside the iconic JW Marriott Marquis Hotel Dubai.
Downtown Duo: Vida Downtown and Manzil Downtown Rebranded
Two downtown gems, Vida Downtown and Manzil Downtown, have also transformed remarkably. The former Vida Downtown is now known as Hotel Boulevard, Autograph Collection, while Manzil Downtown proudly bears its new identity as The Heritage Hotel, Autograph Collection.
The Kempinski Connection: Address Dubai Mall and Address Boulevard
The Emaar Hospitality to Marriott transition is not the only change making waves in Dubai’s hotel industry. Effective January 1, two other Address Hotels have bid farewell to Emaar Hospitality, opting for a Kempinski makeover.
Address Dubai Mall: Kempinski Central Avenue Dubai
Address Dubai Mall, synonymous with luxury, has evolved into Kempinski Central Avenue Dubai. This transition promises a distinctive experience for guests, aligning with Kempinski’s renowned standards of excellence.
Address Boulevard: Kempinski The Boulevard Dubai
Another Emaar Hospitality gem, Address Boulevard, has now assumed the identity of Kempinski The Boulevard Dubai, signalling a new era of luxury and elegance.
Behind the Scenes: Abu Dhabi National Hotels (ADNH)
To understand the implications of these transformations, it’s essential to recognize that all five of these hotels are owned by Abu Dhabi National Hotels (ADNH). ADNH acquired these properties from Emaar in a deal finalized in 2019. Since then, Emaar Hospitality has continued to manage and operate these prestigious establishments, until now.
The Rebrand’s Implications: What Can Travelers Expect?
Now that we’ve explored the remarkable changes in Dubai’s hospitality landscape, let’s delve into what these rebrands mean for travellers.
Enhancements Galore: Tailored and World-Class Experiences
According to ADNH, Business Traveller Middle East reported that “each property will undergo carefully planned enhancements to deliver tailored and world-class experiences.” This promise hints at exciting developments across all these hotels, spanning culinary delights, spa rejuvenation, and leisure activities.
Conclusion
Dubai’s hotel scene is undergoing an exciting transformation as three Emaar Hospitality properties redefine themselves under the Marriott banner. With promises of tailored and world-class experiences, visitors to these establishments can look forward to elevated culinary, spa, and leisure offerings. As the hospitality industry in Dubai continues to evolve, these changes signal a new era of luxury and excellence, ensuring that Dubai remains a top destination for discerning travellers worldwide.
