In a groundbreaking move, AW Rostamani Group (AWR), one of the leading conglomerates in the UAE, has announced the official opening of ZEEKR Space, the first dedicated showroom for the global pure electric premium vehicle brand ZEEKR, under Geely Holding Group. This landmark event signifies a pivotal moment in the country’s automotive landscape, as ZEEKR Space aims to redefine customer experiences in the electric vehicle (EV) sector. Located strategically on Sheikh Zayed Road in Dubai, this state-of-the-art facility showcases ZEEKR’s commitment to delivering unparalleled, seamless experiences for EV enthusiasts and prospective customers.
ZEEKR Space: A Digital-First, Immersive Experience
ZEEKR Space is not just a showroom; it is a gateway to the future of mobility, designed with a digital-first approach to cater to the evolving demands of the modern consumer. Visitors are invited to immerse themselves in the world of ZEEKR, exploring the brand’s premium electric vehicles, which are lauded for their high-performance capabilities, innovative technology, and distinct design aesthetics. The showroom features two of ZEEKR’s flagship models: the ZEEKR 001 and the ZEEKR X.
ZEEKR 001 stands as a testament to the brand’s engineering prowess. It offers a luxurious electric shooting brake with an impressive WLTP range of up to 620 kilometers on a single charge. This model boasts advanced autonomous driving capabilities and a sleek, aerodynamic design that appeals to the discerning EV buyer.
On the other hand, the ZEEKR X, a compact electric SUV, is designed for versatility and practicality. With a WLTP range of up to 440 kilometers, it is ideal for urban driving and family adventures, combining state-of-the-art safety features with a spacious interior. These vehicles are about aesthetics and performance and represent a bold step towards sustainable mobility in the region.
A Milestone Event: Symbolic Ribbon-Cutting Ceremony
The opening ceremony of ZEEKR Space was marked by a symbolic ribbon-cutting moment, underscoring the significance of this launch. Leading the event were key figures from both ZEEKR and AW Rostamani Group: Mr. Mars Chen, ZEEKR Vice President of Intelligent Technology; Mr. Michel Ayat, Chief Executive Officer of Automotive at AW Rostamani Group and Chairman of the ZEEKR PAB; and Mr. Roberto Colucci, Director of ZEEKR AWR. They were accompanied by a distinguished group of esteemed guests, senior management from AWR and ZEEKR, and media members, making the event a noteworthy occasion in the UAE’s automotive industry.
Key Partnerships and Future Prospects
One of the event’s highlights was the special handover ceremony, during which Mr. Ilya Stroyev, Director at Yeti Car Rental, was presented with the keys to a ZEEKR 001. This moment marked a significant step in ZEEKR’s fleet partnerships within the UAE, signaling the brand’s intention to expand its presence and influence in the region’s burgeoning EV market.
During the event, Mr. Michel Ayat expressed the group’s enthusiasm for this new chapter in their journey: “Through our valued partnership with ZEEKR, we are proud to introduce the first ZEEKR showroom in the UAE. This milestone is a testament to our shared vision of bringing customer-centric solutions to the forefront of the automotive industry. It reflects our commitment to pioneering sustainable mobility in the country. The new showroom, ZEEKR Space, is not just a physical space; it embodies our dedication to delivering a premium, personalized automotive experience grounded in AW Rostamani Group’s tradition of excellence that extends beyond 50 years.”
ZEEKR Care: A New Benchmark in After-Sales Service
In addition to the launch of ZEEKR Space, AW Rostamani Group has introduced ZEEKR Care, a dedicated service center located in Deira. ZEEKR Care is designed to elevate the after-sales experience by offering more than genuine spare parts. It provides customers access to a team of skilled EV technicians trained to ensure top-tier service for every ZEEKR vehicle. This holistic approach to customer service extends the excellence of the showroom experience into a continuous journey of reliability, reassurance, and peace of mind.
ZEEKR Care is not merely a service center; it represents AWR’s commitment to nurturing long-term relationships with their customers by ensuring that every ZEEKR owner receives unparalleled support throughout their vehicle ownership journey. The facility has cutting-edge diagnostic tools and technology, ensuring that every ZEEKR vehicle is maintained to the highest standards.
The Future of Mobility: ZEEKR’s Vision in the UAE
As the global demand for electric vehicles continues to rise, ZEEKR’s entry into the UAE market marks a significant step in the country’s journey towards sustainable transportation. The launch of ZEEKR Space and ZEEKR Care reflects the brand’s strategic vision of expanding its footprint in key markets where the demand for premium electric vehicles is rising.
Mr. Mars Chen, Vice President of ZEEKR Intelligent Technology, highlighted the importance of the UAE in ZEEKR’s global expansion strategy: “We are thrilled to inaugurate our first showroom and service center in the UAE, a key market in our global expansion strategy. ZEEKR Space and ZEEKR Care represent our commitment to innovation, sustainability, and excellence in electric vehicles. Partnering with AW Rostamani Group, we bring the ZEEKR 001 and ZEEKR X to discerning customers in this region, confident that our advanced technology and unique design will resonate with them. Together with AW Rostamani Group, we look forward to driving the future of mobility in the UAE, fostering strong relationships with our customers and partners.”
Experience ZEEKR: A Call to Action
For those eager to experience the future of mobility firsthand, ZEEKR Space offers an exclusive opportunity to explore the ZEEKR 001 and ZEEKR X models up close. Prospective customers are encouraged to visit the showroom, immerse themselves in the brand’s innovative offerings, and even book a test drive to fully appreciate the performance and luxury that ZEEKR vehicles have to offer.
To complement the seamless showroom experience, ZEEKR Care ensures that after-sales support is just as effortless. Customers can easily schedule their service appointments at the dedicated ZEEKR Care center, ensuring their vehicle maintenance needs are met with professionalism and expertise.
Conclusion
The opening of ZEEKR Space in Dubai is more than just a launch event; it marks the beginning of a new chapter in the UAE’s automotive industry, prioritising sustainability, innovation, and customer-centric solutions. With the strategic partnership between AW Rostamani Group and ZEEKR, the future of mobility in the UAE looks promising as the brand continues to push the boundaries of what is possible in the electric vehicle sector.
