BoConcept, the renowned Danish furniture brand, has officially opened its flagship showroom at Dubai Hills Mall. This event marks a key milestone in the brand’s journey in the UAE and signals the next phase of growth under new ownership.
A Commitment to Danish Design in the UAE
Following a successful soft launch in November, the opening of the Dubai Hills Mall showroom strengthens BoConcept’s commitment to contemporary Danish design in the UAE. Founded in Denmark in 1952, BoConcept is internationally recognized for its fusion of craftsmanship, functionality, and timeless aesthetics. The brand operates in over 60 countries. Moreover, its longstanding presence in the Middle East market serves design-conscious homeowners and professionals.
The Dubai Hills Mall showroom is not just a retail destination but a design-focused space where BoConcept’s contemporary approach to interior design comes to life. The showroom showcases the brand’s living, dining, and home office collections. These are designed in collaboration with well-known designers such as Karim Rashid, Oki Sato (nendo), Morten Georgsen, and Helena Christensen.
The Showroom Experience at BoConcept
The showroom’s interior reflects BoConcept’s strengths in modularity, customization, and interior styling. Dedicated zones showcase the brand’s flexibility, enabling visitors to explore tailored solutions for any space. The showroom has been carefully curated to serve not only as a place to view BoConcept’s signature furniture. However, also as a space to inspire design-minded individuals and interior designers alike.
In addition to its product displays, the showroom offers personalized guidance, technical knowledge, and flexible solutions as well. This reflects BoConcept’s commitment to delivering exceptional service, ensuring that every project, whether personal or professional, can be reach with creativity and confidence.
A Milestone for BoConcept in the UAE
The official opening event at Dubai Hills Mall was a celebration of BoConcept’s contemporary design philosophy. The evening brought together influential members of the regional design, architecture, real estate. Moreover, from creative sectors, showcasing the brand’s strong presence in the UAE. Jesper Christensen, Director of BoConcept EMEA, spoke about the significance of the new showroom in the region. The emphasizing the role of Dubai Hills Mall as an ideal platform for introducing BoConcept’s design philosophy to an audience that values quality and contemporary living.
Julia Fadeeva, Managing Director of BoConcept UAE, highlighted the importance of the team and the level of service offered at the showroom. “The Dubai Hills Mall showroom is to support design-minded individuals and interior designers alike. It will provide personalized guidance, technical knowledge, and flexible solutions,” she stated. This new chapter reflects the brand’s renewed focus on growth, reinforcing its commitment to thoughtful design and long-term growth in the UAE.
The Future of BoConcept in the UAE
The opening of the Dubai Hills Mall showroom marks the beginning of BoConcept’s next phase in the UAE. With a new focus on growth, the brand is well-positioned to continue expanding its presence in the region. As the UAE market continues to evolve, BoConcept’s dedication to exceptional design, service excellence, and long-term growth ensures that it will remain a key player in the Middle East’s design landscape.
Images: Supplied
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