Evision, the media and entertainment arm of e&, proudly announces the successful relaunch of its beloved Bollywood movie channel, eMasala, now known as ’em – Bollywood Unlimited.’ Over the years, eMasala has established itself as a favorite destination for Bollywood entertainment, resonating with audiences in UAE. The channel has become one of the top Bollywood channels, offering a diverse range of movies catering to different tastes and interests.
Now, ’em – Bollywood Unlimited’ takes the channel to new heights, ushering in an era of unlimited entertainment, captivating and engaging viewers like never before. With a meticulously curated lineup of fresh and premium content, the channel is strategically positioned to revolutionize the Bollywood viewing experience and connect with a broader audience.
A Vision for Unlimited Entertainment
Olivier Bramly’s Vision
Olivier Bramly, Chief Executive Officer of evision, emphasizes the importance of staying at the forefront of the ever-evolving entertainment landscape. The repositioning of the channel reflects their commitment to delivering top-quality programming and original Indian content to cater to the huge appetite of their audiences.
A Commitment to Quality
As leaders in the entertainment industry, evision aims to enhance the customer experience and provide viewers with the best of Bollywood entertainment. With this relaunch, they solidify their position as a leading provider of Hindi movie content, becoming the preferred destination for Bollywood enthusiasts.
A Fresh Lineup: Captivating the Audience
Curating Premium Content
The relaunched ’em – Bollywood Unlimited’ boasts a meticulously curated lineup of fresh and premium content. Viewers can expect a diverse range of movies, including the latest blockbusters and timeless classics, ensuring access to the most sought-after Bollywood content.
A Broad Spectrum of Viewers
Strategically positioned, the channel aims to captivate a broad spectrum of viewers with its diverse film selection. From adrenaline-pumping action flicks to heart-warming romantic sagas, ’em – Bollywood Unlimited’ caters to everyone’s preferences, creating a remarkable viewing experience.
A Day of Non-Stop Bollywood Bliss
24-Hour Broadcast
The channel now offers a 24-hour broadcast, providing viewers with round-the-clock access to captivating Bollywood content.
Personalized Time Slots
With 9+ dedicated movie slots spread across multiple thematic time bands, ’em – Bollywood Unlimited’ ensures personalized enjoyment for every viewer. Each time slot targets specific audiences, allowing viewers to indulge in their favorite movies at their preferred time.
EmFest: A Festival of Giveaways
Participate and Win
To celebrate the relaunch, the emFest movie festival runs until 1st October, giving viewers a chance to participate in exciting giveaways. By scanning a QR code displayed on-screen during the movies airing at 9 pm every day and following simple steps, viewers can win exciting prizes.
Conclusion
With ’em – Bollywood Unlimited,’ evision brings an era of unlimited entertainment to the forefront of Bollywood enthusiasts. The channel’s fresh identity, meticulously curated content, and engaging campaign ensure a captivating and personalized viewing experience for all. Embrace the new era of Bollywood bliss and immerse yourself in an unforgettable journey of Bollywood Unlimited!
