Let’s be honest — the countdown to the new school year always feels a little dramatic. One minute, it’s all beach days and bedtime rebellion; the next, you’re staring down a never-ending to-do list of uniforms, lunchboxes, gadgets, and enough stationery to rival a small office supply store. But hey, don’t panic! Because BurJuman Mall is making school prep feel less like a chore and more like a vibe with its “School’s Cool with BurJuman Mall” campaign, running from 7th to 31st August 2025.
Whether you’ve got tiny tots toddling into nursery, moody teens on their fashion era, or university-bound know-it-alls hunting down the perfect tech gear — BurJuman’s got your back(pack).
One Roof. Endless Essentials.
This isn’t just your average shopping spree. It’s a full-blown, retail-powered mission to conquer back-to-school stress with flair. From top-tier tech to stylish threads and everything in between, your school list will thank you.
Let’s do a quick locker check:
- Sharaf DG is your go-to for student-approved tech, from shiny new laptops to gadgets that even the teachers will be jealous of. Plus, exclusive savings? Yes, please.
- Emax is flexing with AI-powered learning tools and Gen Z Student Card perks that make shopping feel like a win for your wallet and your GPA.
- Centrepoint brings its A-game with Babyshop bundles, Splash’s teen-chic fits, Shoemart’s reliable footwear, and Lifestyle’s sleek stationery haul. Basically, your kids are about to become the best-dressed and most organized in class.
- R&B throws in fun character backpacks and value-packed trolley sets that’ll have your little ones sprinting to school (or at least looking like it).
Shop, Score, Repeat
Here’s where it gets extra fun:
- Buy kids’ shoes at Skechers and walk away with a FREE trolley backpack. Hello, deal of the season!
- Smart Baby is giving us all the savings drama with tiered discounts of up to 50% off.
- Hour Choice and Vision Express are making sure your kids can actually see the whiteboard with curated eyewear picks for daily school hustle.
And the list doesn’t stop there — say hey to Threads, Herschel, Carrefour, Max, Xpressions, Daiso, Miniso, Off/Price, and more. Whether it’s uniforms, self-care, lunch kits, or fashion-forward accessories, there’s something for every kid, every style, and every budget.
Shop a Little, Win a Lot
What’s a back-to-school bash without a little surprise?
Spend AED 250 or more, and you’ll instantly score a limited-edition branded water bottle — the kind that screams “I’ve got my life together” even when your child’s left their math homework at home (again).
Oh, and don’t miss the Atrium showcases happening all month long, featuring rotating brand pop-ups with the season’s must-haves. It’s basically a fashion runway, but for school stuff.
Also, keep your eyes peeled for the mall-wide window display competition — where brands go head-to-head in a style showdown to bring the School’s Cool theme to life. Who knew back-to-school could be this Insta-worthy?
Class Dismissed — Let the Fun Begin
BurJuman Mall isn’t just helping you tick boxes — it’s turning your back-to-school run into a whole experience. Less hassle, more “heck yes.”
So, whether you’re shopping for notebooks or noise-cancelling headphones (for the parents, obviously), get down to BurJuman Mall from 7–31 August and discover why School’s Cool — when you’re doing it the BurJuman way.
Now go grab that trolley, because the school bell’s ringing… and this time, it’s totally on your terms.
