In an era where sustainability is the buzzword, corporations are stepping up their efforts to contribute to a greener future. Merex Investment, a leading real estate and hospitality industry player, is making waves with its innovative sustainability programme. The company has teamed up with prominent sustainability artist Christine Iris Wilson to engage students from Dubai schools in a transformative project. This initiative addresses two pressing issues, urban waste and marine pollution while empowering the next generation of eco-conscious leaders. In this article, we will delve deep into Merex Investment’s sustainability project, exploring how it’s positively impacting both the environment and young minds.
Merex Investment’s Green Commitment
Merex Investment’s sustainability programme, which kicked off in November 2023, is a testament to the company’s commitment to environmental responsibility. The primary goal is to create an engaging and educational experience for visitors at two of Merex Investment’s lifestyle destinations – City Walk and The Beach, JBR. The initiative involves collaborating with six leading schools and partnering with Christine Iris Wilson, an accomplished sustainability artist and founder of the Dubai-based design studio Peahead.eco.
The Artistic Transformation Begins
Transforming City Waste into Art
The Innoventures Education schools, including Raffles International School, Raffles World Academy, and the Collegiate International School, are taking on the challenge of converting city waste materials like fabric, plastic, and glass into captivating interactive installations. The students from these schools, under the guidance of Christine Iris Wilson, will create one remarkable artwork that not only adds aesthetic value but also conveys a powerful message about sustainable living.
Innovative Sculpture from Lycée Français International de l’AFLEC
Meanwhile, Lycée Français International de l’AFLEC students will embark on their creative journey, using the same city waste materials to craft an innovative sculpture. This collaboration promises to showcase the diversity of artistic interpretations that can emerge from a common set of materials. Both sets of artwork will find a home at City Walk and be displayed for public viewing from April 2024.
Tackling Ocean Debris
Innoventure Education’s Dubai International Academy Al Barsha and Dubai International Academy Emirates Hills lead the charge against ocean debris. Their mission is to design modern geometric sculptures using plastic, paper, and cans. These sculptures, set to be unveiled at The Beach, JBR, in April, will captivate viewers and serve as a stark reminder of the importance of addressing marine pollution.
Empowering the Future Eco-Conscious Leaders
Merex Investment’s sustainability initiative goes beyond creating artwork; it instils a sense of responsibility and eco-consciousness in the young participants. Since the programme’s inception, students have been equipped with the knowledge and resources needed to address global environmental challenges proactively.
Artistic Expertise and Education
Christine Iris Wilson, the sustainability artist at the helm of this project, brings her extensive expertise to the table. She specializes in crafting large-scale interactive art installations and upcycled fashion accessories. Through workshops and interactive sessions, she adds an artistic touch to the waste materials and educates the students about recycling and sustainable practices. This combination of creativity and education promises to leave a lasting impact.
A Message Through Art
Christine Iris Wilson believes in the power of art to convey messages and educate the public about mindful consumption. She sees this project as an opportunity to inspire change and make sustainability fun. By working alongside young minds, she hopes to create a positive and enduring impact on the local community and the broader discourse on eco-conscious living.
The Educators’ Perspective
Poonam Bhojani, CEO of Innoventures Education
Poonam Bhojani, CEO of Innoventures Education, expressed delight in their students’ participation in this innovative programme. She emphasizes the role of collaboration and community engagement in nurturing responsible citizens. Through this artistic collaboration, students gain valuable teamwork experience and contribute to national sustainability goals.
Bertrand Malifarges, Lycée Français International de l’AFLEC
Bertrand Malifarges, representing Lycée Français International de l’AFLEC, extends gratitude to Merex Investment for providing this enriching opportunity to their students. He highlights the UAE’s position in global sustainability efforts and the importance of collective participation in advancing this cause. This initiative aligns perfectly with their commitment to shaping a brighter, more sustainable future.
The Journey So Far
Launched in November 2023, Merex Investment’s sustainability initiative has significantly progressed. The initial phase involved the collection of materials required for the artworks. Subsequently, the installation build phase commenced, featuring collaboration between the artist and the students and interactive workshops to further enhance their understanding of recycling and sustainable practices.
FAQs:
Q: What is the primary focus of Merex Investment’s sustainability initiative?
A: The initiative aims to tackle two significant challenges – urban waste and marine pollution- while empowering the next generation of eco-conscious leaders.
Q: How are schools in Dubai contributing to this initiative?
A: Six leading schools are collaborating with sustainability artist Christine Iris Wilson to transform waste materials into captivating works of art that will be displayed at Merex Investment’s lifestyle destinations.
Q: When and where can visitors view the artwork created by students?
A: The artworks will be displayed at City Walk and The Beach, JBR, starting in April 2024.
Q: What expertise does Christine Iris Wilson bring to the project?
A: Christine Iris Wilson specializes in creating large-scale interactive art installations and upcycled fashion accessories. She leads workshops and interactive sessions to educate students about recycling and sustainable practices.
Q: What is the significance of this initiative for the participating schools?
A: This initiative provides students with valuable experience in teamwork, strategic thinking, and contributing to national sustainability goals.
Q: How does this initiative align with the UAE’s sustainability endeavors?
A: The UAE is at the forefront of global sustainability efforts, and this initiative supports the nation’s commitment to a green economy and environmental consciousness.
Conclusion
Merex Investment’s sustainability initiative is not just about creating art; it’s about creating a greener and more environmentally conscious future. By involving students from leading Dubai schools and partnering with an accomplished sustainability artist, Merex Investment is positively impacting both the local community and the broader discourse on sustainability. As the artworks take centre stage at City Walk and The Beach, JBR, in April 2024, they will serve as a testament to the power of creativity, education, and collaboration in addressing pressing environmental challenges. This initiative is a shining example of how businesses can lead the way in fostering a sustainable tomorrow.
