Dubai has a well-earned reputation for doing things bigger, better, and glossier than the rest of the world. Want to play tennis? Sure. On a floating court? Naturally. And make it pink? Absolutely! Enter evian’s latest jaw-dropping stunt—Dubai’s first-ever floating pink tennis court, setting sail (well, sort of) at Tagomago on Palm Jumeirah.
If you thought tennis was just about aces and backhands, evian is here to shake things up. As the official hydration partner of the 2025 Dubai Duty Free Tennis Championships (DDFTC 2025), evian brought its ‘Live Young’ philosophy to life in a way only Dubai could pull off—with a court that floats. Yep, a literal floating court, where the only thing more dazzling than the views was the sheer audacity of the concept.
Game, Set, and a Whole Lot of Wow
The event wasn’t just about looking good (though, let’s be honest, a pink tennis court bobbing on the water is peak Instagram gold). It was about movement, wellness, and a little friendly competition. By day, Dubai-based entrepreneur and all-around powerhouse Tracy Harmoush took to the court with ten of her guests for interactive tennis challenges. Picture smashes, volleys, and probably the occasional ball taking an unexpected dip in the water.
By night, things got even dreamier. The court transformed into an exclusive floating dining experience—because why just play tennis when you can also enjoy a gourmet meal on a court that defies gravity? Tennis star Arthur Fils made a surprise appearance, adding a touch of Grand Slam glamor to the already surreal scene. Media, influencers, and evian’s global team joined the party, proving that sport and sophistication can go hand in hand (or racket in racket?).
Serving Innovation, One Floating Court at a Time
Evian’s splashy entry into the Middle East tennis scene isn’t just about aesthetics—it’s about shaking up the idea of wellness. Since 1993, the Dubai Duty Free Tennis Championships has been a major stop on the global tennis circuit, and evian’s partnership is all about celebrating fitness in fresh, unexpected ways. And let’s be real—nothing screams “pushing boundaries” quite like playing tennis on a floating piece of art.
Your Turn to ‘Live Young’
Jealous? Same. But you don’t have to just watch from the sidelines! If you’re feeling inspired, swing by evian’s booth at the Dubai Tennis Stadium and challenge your friends to a game of ping pong. Whether it’s a floating court or a simple table, the message is the same: staying active has never looked this fun.
So, who’s up for a match? Just remember—if you hit the ball into the water, it’s probably gone forever. But hey, at least you’ll have the coolest story to tell!
