Imagine this: the sun dips low, the sand turns the color of a perfectly toasted marshmallow, and you’re sitting back while a five-star spread materializes like magic on the horizon. Or — flip the scene — the city lights shimmer off the water as a graceful dhow slips through Dubai Creek, and your fork pauses, mid-air, because the next course just arrived and honestly, life is very good right now.
That, my friend, is Tour Dubai in a nutshell: part Arabian nights, part luxury rom-com, and 100% intent on making travel feel like a love letter to the UAE.
A little history (but not the boring kind)
Since 1989, Tour Dubai has been quietly rewriting the script on what “luxury travel” means in this city of superlatives. While other operators were busy collecting guests by the busload, Tour Dubai decided to collect moments instead — the kind you want to frame, not just tick off a checklist.
Founded with a simple mission — deliver authentic Arabic experiences that actually feel, you know, authentic — Tour Dubai is both desert whisperer and water-waltzer. They do evenings in the dunes. They do elegant dhow dinners. They do it all with a wink and impeccable hospitality.
Anup Surendran, CEO of Tour Dubai, sums it up perfectly: “Our focus has always been on crafting moments that capture the true essence of Dubai — its warmth, its spirit, and its beauty. With both desert and cruise offerings under one brand, we are the only way to Tour Dubai.” Plain and simple, and a little bit poetic. I like it.
The desert: not just sand, but a whole mood

The Evening Desert Safari with Tour Dubai is not your average “ride the dunes and take a selfie” affair. Picture horseback riding at the Sahara Desert Fortress (yes, a fortress — because if you’re going to do drama, do it properly), five-star catering that would make your grandma proud, and a setting that leans into Arabia’s grandeur without ever feeling gimmicky.
It’s the kind of evening where history and hospitality high-five: traditional ambience, thoughtful service, and a real sense of place. Fancy? Absolutely. Authentic? Without a doubt.
Cruising: slow, stylish, and very well-fed
If you prefer your Arabian magic on water, their two-hour dhow dinner cruises are the vibe. These aren’t mass-produced buffet barges; they’re refined, intimate evenings where elegance sits at the table next to exceptional service. Tour Dubai has hosted 15,000 guests on its cruises — that’s not just popularity, that’s proof that they do something right (and delicious).
The emphasis is on quality over quantity: fewer passengers, better experience, and an attention to detail that turns dinner into an event.
Awards, partners, and badges of honor
Numbers speak softly but confidently: over the years Tour Dubai has welcomed 7,000 visitors to its Sahara Desert Fortress and picked up several honors, including the TripAdvisor Travelers’ Choice Award — seven years running — plus the Klook Award, an SME Award (2015), and even a nod from the Dubai Police. Toss in partnerships with Hyatt Regency for five-star catering and endorsement from the Dubai Department of Tourism and Commerce Marketing (DTCM), and you get a brand that’s trusted, celebrated, and very, very polished.
Why it feels different

Here’s the not-so-secret sauce: Tour Dubai treats every experience like a story. The desert safari is a chapter about heritage and atmosphere. The dhow cruise is an elegant epilogue. Together, they create a narrative of Dubai that’s warm, lavish, and deeply human.
You won’t find rushed itineraries or conveyor-belt tourism here. Instead, you get moments designed to be both memorable and meaningful — the kind you’ll tell people about even when you’re slightly exaggerating for dramatic effect (it’s allowed).
Bottom line (spoiler: you’ll want to go)
If Dubai were a playlist, Tour Dubai would be the slow, satisfying track you replay. It’s the place to go when you want to taste the city’s soul without sacrificing comfort. Whether you’re chasing golden dunes, moonlit cruises, or simply an evening of stellar service and authentic Arabian charm, Tour Dubai has been doing it gracefully since 1989.
So: pack a sense of wonder, bring your appetite for both adventure and excellent cuisine, and prepare to leave with a pocket full of stories. Tour Dubai isn’t just a trip — it’s a proper introduction to the heart of the city. And between you and me, it’s also a brilliant excuse to look fancy for a few hours.