Majid Al Futtaim’s 18th Annual Stollen Charity Cake Sale, hosted at the Mall of the Emirates, was a resounding success in a heartwarming display of community support. This charity event, which drew an overwhelming response from the community, raised an impressive AED 100,000. The proceeds from this remarkable sale are earmarked for the Emirates Red Crescent’s national relief campaign, “Tarahum for Gaza,” aiming to provide essential supplies to the people of Gaza, Palestine, who are facing a dire humanitarian crisis.
The Ingredients of Success
A Community United
The foundation of this incredible achievement lies in the unwavering support and generosity of the community. Fuad Mansoor Sharaf, Managing Director of UAE Shopping Malls at Majid Al Futtaim Properties, expressed his gratitude, stating, “A heartfelt thank you to everyone who participated in this year’s charity cake sale.” This event served as a powerful reminder of the community’s capacity to come together and make a positive impact, not just in the UAE but also in the broader region.
Stollen Cakes: A Culinary Masterpiece
The event saw the creation of decadent stollen cakes that left everyone craving more. The baking team utilized an astonishing amount of ingredients, including over 4,700 eggs, 950 kilograms of flour, 550kg of raisins, 102kg of marzipan, 340kg of lemon zest, 340kg of zested orange, 550kg of cranberries, 520kg sliced almonds. These ingredients came together to craft the traditional German fruit bread, known as stollen, a delectable combination of nuts, spices, and dried or candied fruit, all coated with a delicate layer of powdered sugar.
Pricing with a Purpose
The stollen cakes were priced at Dh100 for a whole loaf (60cm) and Dh50 for half. Every dirham spent on these delectable treats contributed to the relief efforts, making indulgence a way to contribute to a noble cause.
Majid Al Futtaim’s Commitment
A Tradition of Giving Back
The Stollen Charity Cake Sale at the Mall of the Emirates is not just an event; it’s a tradition. This annual event shines through Majid Al Futtaim’s commitment to giving back to the community and supporting humanitarian efforts across the region. Year after year, it brings people together for a common purpose – to make a positive difference in the lives of those in need.
Collaborating for Good
This incredible success story results from a collaboration between the Mall of the Emirates and the Emirates Red Crescent. Together, they have raised funds for this humanitarian organization for 18 years, consistently supporting a worthy cause. This tradition fosters a sense of togetherness within the community each year, and everyone involved is deeply grateful for the opportunity to contribute.
A Customary Celebration
The Stollen Cake Sale has firmly established itself as a beloved custom in the annual festive calendar. Its primary aim is to generate funds for the Emirates Red Crescent, supporting various causes championed by the organization. Each year, the goal is to build more momentum for the event, increase awareness about the organization, and exceed fundraising targets. Slim Zaiane, General Manager of the Kempinski Hotel Mall of the Emirates, affirmed this commitment: “We aim to generate funds for Emirates Red Crescent to support the numerous causes backed by the service.”
Conclusion
Majid Al Futtaim’s 18th Annual Stollen Charity Cake Sale is a heartwarming example of how a community can unite for a noble cause. With a generous spirit and a commitment to giving back, this event raised an impressive sum and united people in support of the Emirates Red Crescent’s vital humanitarian efforts in Gaza, Palestine. As the tradition continues, it reminds us of the power of collective action and the difference we can make when we stand together for the greater good.
