In a remarkable move that has captivated the hearts of luxury furniture enthusiasts in the GCC, Majid Al Futtaim Lifestyle announced the grand opening of Poltrona Frau, the 112-year-old Italian luxury furniture brand, at Mall of the Emirates. This event marks a significant milestone, as it is Poltrona Frau’s first-ever mall-based store worldwide and their second store in Dubai. With a renewed focus on strategic partnerships, designer collaborations, and operational efficiency, Poltrona Frau has witnessed impressive growth in the UAE, with revenue projected to double in the current year. In this article, we will delve into the details of this exciting development and explore what sets Poltrona Frau apart in the world of luxury furniture.
The Poltrona Frau Success Story
Since joining forces with Majid Al Futtaim Lifestyle in January 2023, Poltrona Frau has enjoyed a remarkable surge in popularity, with a staggering 30% growth in the UAE market. This achievement is not by chance; it results from effective designer collaborations, strategic partnerships, and operational enhancements that have transformed the brand’s approach. One of the most noteworthy improvements has been the reduced stock order fulfilment time, which has been streamlined from a lengthy three months to just a matter of days.
A Visionary Move: Mall of the Emirates
Fahed Ghanim, the CEO of Majid Al Futtaim Lifestyle, describes the opening of Poltrona Frau’s first mall store as more than just expanding offerings—it’s a strategic move to elevate the luxury living and shopping experience for customers. With its reputation as a premier shopping destination, Mall of the Emirates aligns seamlessly with Poltrona Frau’s ethos of offering a unique blend of luxury and sophistication. This synergy caters perfectly to the discerning tastes of customers who frequent the destination.
An Immersive Destination for Luxury Furniture
The newly opened 500 sqm store at Mall of the Emirates is a masterpiece. Designed by AMDL CIRCLE for Poltrona Frau, it features a layout that immerses customers in a world of luxury and comfort. The store includes distinct rooms, an exhibition path designed to engage customers, and material and object libraries. Notably, the design incorporates recurring structural elements to create versatile settings with a neutral palette, extensively using wood on floors and ceilings—reflective of traditional Italian lacunari.
Showcasing Iconic Collections
The brand’s most renowned collections are at the heart of Poltrona Frau’s Mall of the Emirates store. Among these is the 2023 Beautilities range, which introduces everyday accessories for well-being. This range includes The Pet Collection, Games Collection, and Fitness Collection, further enhancing the brand’s commitment to holistic living. The store also proudly displays the Infinitamente sculptural table, a masterpiece by Roberto Lazzeroni. This table exemplifies Poltrona Frau’s dedication to artistic exploration as a limited edition piece, featuring intricate workmanship and a unique visual appearance.
Insights from Nicola Coropulis, CEO of Poltrona Frau
Nicola Coropulis, Chief Executive Officer of Poltrona Frau, shares his thoughts on this momentous occasion. He highlights the significance of expanding their partnership with Majid Al Futtaim Lifestyle and extending their craftsmanship excellence to a broader audience. The decision to open their inaugural mall store in the heart of Dubai underscores the seamless synergy between the refined preferences of the region’s customers and the timeless allure of Poltrona Frau’s luxury furniture.
A Celebration of Artistry and Functionality
Renowned architect and designer Roberto Palomba played a pivotal role in the grand opening of Poltrona Frau’s Mall of the Emirates store. Palomba, known for his contributions to Poltrona Frau’s legacy, showcased his signature pieces at the opening event. Guests were privileged to witness the seamless fusion of artistry and functionality that defines Poltrona Frau. Some of Palomba’s creations for Poltrona Frau, including the Happy Jack sofa, Let It Be, and the Get Back Sofa & Come Together Sofa, took center stage.
Conclusion
The grand opening of Poltrona Frau’s store at the Mall of the Emirates marks a significant moment in the world of luxury furniture. With its rich history and commitment to craftsmanship, this Italian brand has found a new home in Dubai’s premier shopping destination. With a visionary approach, strategic partnerships, and immersive store design, Poltrona Frau is set to redefine luxury living in the UAE. As customers explore the brand’s iconic collections and interact with the versatile store layout, they are invited into a world where artistry and functionality converge seamlessly. With the support of Majid Al Futtaim Lifestyle and the creative genius of Roberto Palomba, Poltrona Frau’s journey in the UAE is destined for greatness. Welcome to the world of Poltrona Frau—a celebration of sophistication and comfort that defines enduring luxury.
