In a significant move that celebrates the vibrant tea culture of the UAE, Project Chaiwala has expanded its footprint to Dubai International Airport (DXB), thanks to a strategic partnership with Lagardère Travel Retail. This homegrown brand, cherished by locals and tourists alike for its authentic Karak chai and unique tea experiences, is now accessible to international travelers across all concourses of Terminal 3. Here, we dive deep into the offerings, partnerships, and exclusive experiences travelers can enjoy with Project Chaiwala’s new locations at DXB.
A New Chapter for Project Chaiwala: Bringing Karak Chai to the World
Project Chaiwala’s expansion into Dubai International Airport is more than just a new location; it’s an opportunity for the world to experience the beloved flavors of Karak chai that have been a staple in UAE’s tea culture. This move aligns with the brand’s mission to reintroduce chai to global audiences, celebrating both its rich heritage and innovative flavors.
The Heart of Karak Chai: A Beloved UAE Tradition
Karak chai, known for its strong, sweet, and spiced flavor, has roots deeply embedded in the daily life of the UAE. For decades, this tea has been enjoyed in neighborhoods, workplaces, and street-side cafés. Now, with Project Chaiwala’s presence at DXB’s Terminal 3, travelers can indulge in an authentic cup of Karak, bringing the spirit of UAE’s chai culture to an international stage.
Project Chaiwala’s Locations at DXB: Convenience Across All Concourses
Concourse A – Treehouse Juicery
In Concourse A, Project Chaiwala can be found within Treehouse Juicery, a café known for its health-conscious menu. Here, travelers can enjoy a warm cup of Karak alongside Treehouse’s nourishing offerings, making it a perfect blend of traditional and wholesome flavors. Whether you’re looking for a refreshing start to your journey or a comforting pick-me-up, this unique setting brings the best of both worlds.
Concourse B – The Daily DXB Food Hall
The vibrant The Daily DXB food hall in Concourse B now includes Project Chaiwala alongside other well-loved eateries. This bustling food hall is a haven for food enthusiasts, featuring local favorites like Jailbird’s Nashville fried chicken and St. Mia’s Italian delicacies. By adding Project Chaiwala to the lineup, The Daily DXB offers travelers a taste of UAE’s tea culture within a lively, social atmosphere.
Concourse C – S34 Café
For those passing through Concourse C, Project Chaiwala awaits at S34 Café, a spot that highlights Dubai’s local influences. Here, Project Chaiwala’s authentic tea experience adds to the café’s laid-back, locally-inspired ambiance. This location perfectly captures the spirit of Dubai’s diverse food culture, making it an inviting stop for travelers.
Signature Offerings at Project Chaiwala’s DXB Outlets: An Array of Unique Flavors and Snacks
Each Project Chaiwala location at DXB offers an exciting range of chai varieties and snacks to suit all tastes. Travelers can enjoy classic options alongside innovative flavors designed to elevate the traditional chai experience.
Innovative Chai Blends: A Twist on the Classic Karak
- Molten Karak: For a creamy, indulgent twist, the Molten Karak combines malty chai flavors with a hint of cocoa, creating a decadent experience that chai enthusiasts will love.
- Karak Arabia: This iced chai infused with saffron is a refreshing take on Karak, offering travelers a unique, regional flavor profile that captures the essence of the Middle East.
Savory and Sweet Treats: Perfect Pairings with Karak Chai
Beyond chai, Project Chaiwala brings an array of specially crafted snacks to DXB, inspired by the bold flavors of the UAE:
- Desi Smashmosa: A creative, deconstructed twist on the classic samosa, adding a playful spin to a familiar favorite.
- Paratha Wraps: Travelers can choose from a range of fillings like butter chicken or Omani Chips, offering a fusion of flavors that reflect the diverse food culture of the UAE.
- Chilli Cheese Toastie: This spicy, cheesy delight makes for a perfect savory snack to complement a hot chai.
To satisfy those with a sweet tooth, the outlets also offer:
- Dunkables: The perfect chai companion, these delightful bites are made for dipping.
- Cardamom Cake and Banana Bread: Two popular items that provide a comforting taste of home.
- Orange Chocolate Chip Muffin: For a zesty, chocolatey treat that balances the richness of chai.
Exclusive Merchandise and Travel-Friendly Options
In addition to chai and snacks, Project Chaiwala’s outlets at DXB offer exclusive merchandise and retail packs. These items are ideal for travelers looking to bring a taste of Dubai home with them or share it with loved ones as a unique gift from their journey. From travel-friendly chai packs to branded merchandise, Project Chaiwala makes it easy to enjoy the flavors of Karak anywhere in the world.
A Partnership Built on Cultural Exchange and Innovation
The collaboration between Project Chaiwala and Lagardère Travel Retail goes beyond a standard business arrangement. For Lagardère Travel Retail, known for its leadership in travel retail and dining, this partnership brings an authentic, local experience to Dubai International Airport, enhancing the offerings available to millions of travelers.
Vadim Motlik, CEO of Lagardère Travel Retail, expressed enthusiasm about the partnership, highlighting Project Chaiwala’s mission to share the flavors of chai with the world. This endeavor aligns with Lagardère’s commitment to creating memorable travel experiences by introducing travelers to unique, culturally relevant brands.
By featuring Project Chaiwala in Lagardère’s curated spaces across DXB, Lagardère enhances the sense of place, providing travelers with an opportunity to experience Dubai’s beloved tea culture within a global hub.
Celebrating UAE’s Tea Heritage on an International Stage
Ahmed Kazim, Co-Founder of Project Chaiwala, emphasized that the brand was founded to celebrate UAE’s tea culture, blending tradition with innovation. From the classic Karak to the modern twists on flavors, Project Chaiwala represents the UAE’s multicultural heritage, offering travelers a taste of Dubai’s warmth and hospitality.
This venture also aligns with the Dubai Airports’ vision of showcasing the essence of the city to every traveler. John Rogers, Head of Restaurants & Beverages at Dubai Airports, highlighted that every encounter with a local brand at DXB is an opportunity to share Dubai’s vibrant culture with the world. The presence of Project Chaiwala in Terminal 3 not only diversifies dining options but also serves as a cultural bridge, inviting travelers to engage with Dubai’s heritage.
A Round-the-Clock Tea Experience: Project Chaiwala’s 24/7 Availability at DXB
Project Chaiwala’s outlets in Terminal 3 are open 24/7, catering to travelers at any hour. Whether it’s an early morning departure, a layover, or a late-night arrival, a freshly brewed cup of Karak chai is always within reach. With dedicated locations in Concourse A, B, and C, travelers can enjoy a quick chai break or a leisurely tea experience before their next flight.
Experience the UAE’s Chai Culture at Dubai International Airport
Project Chaiwala at DXB offers more than just a drink—it’s a chance for travelers to immerse themselves in the UAE’s cherished chai culture. With every cup of chai, each flavorful snack, and exclusive piece of merchandise, Project Chaiwala invites you to experience the heart and soul of Dubai.
