Okay UAE fam, get ready to loosen those purse strings (and tighten those waistlines), because Kim K’s viral shapewear and loungewear brand SKIMS is strutting its way into the Mall of the Emirates. Yes, you read that right. No more online guesswork, no more size mix-ups, no more begging your cousin from LA to mule over body-hugging bodysuits. The SKIMS store is about to go IRL—and our closets (and selfies) are about to level up.
From Cart to Closet: A Glow-Up for Dubai
While the official launch date is still under wraps (Kim, pls confirm), this is all the confirmation fans need to start planning their next shopping trip. And honestly, about time! We’ve been manifesting this moment since 2019, when SKIMS first dropped and started breaking the internet with stretchy fabrics and body-positive fits.
“Finally, I Can Touch It Before I Buy It!”
Janisha Kaur, a 22-year-old Dubai local, is already counting the dirhams in her wallet. “A physical store makes all the difference,” she says. And we agree—because there’s only so much Zooming you can do into a product image. “I usually ask my cousin in the US to bring me my fix,” she adds. Same girl, same.
Meanwhile, Ananya Chawla, a 25-year-old Indian expat working in Canada, is just relieved that her mum won’t have to return yet another online order. “She can just go try them on now!” And somewhere, a return policy team just sighed in relief.
What’s the Hype?
SKIMS has been on a hot streak since day one. Bodycon dresses? Viral. Fits-like-a-glove shapewear? Viral. Cotton rib tanks that feel like a hug? Viral. The brand made a name for itself by being size-inclusive and comfort-forward, and TikTok can’t get enough. Let’s just say if SKIMS made a paper bag, someone would probably style it with heels and a claw clip.
But Not All That Glitters…
Of course, not everything’s been a catwalk. The brand recently caught some flak over its controversial “face wrap” product. Critics called it unnecessary, and some even claimed it was feeding on insecurities. Yikes. While the internet debates, we’ll be over here hoping the UAE store stocks just the good stuff (translation: stretchy, breathable, IG-worthy essentials).
Ready to Try It On, Not Just Scroll It?
The SKIMS UAE debut is a big mood for fashion-lovers who’ve been riding the e-commerce struggle bus. No launch date yet, but stay alert, stay stylish, and maybe start clearing out that closet now.
Because once this store opens… it’s game on, glam squad.
