Imagine a place where your group chat actually meets IRL and nobody has to pick the playlist – because the vibe picks itself. That’s SOCO: an all-new “social jungle” dropping into City Centre Mirdif on 16 January, and yes, it’s exactly the kind of place your weekend plans have been silently begging for. Think games that spark competition, food that sparks photos, and an atmosphere that sparks memories. Welcome to the pack.
What is SOCO?
SOCO is equal parts playground and casual foodie heaven – a social gaming destination built for families, squads, birthdays, and the kind of spontaneous rivalry that ends with high-fives and follow-up rematches. It’s designed so groups don’t splinter: you play together, eat together, and leave with a full belly and better stories.
Games that actually keep everyone smiling
SOCO brings a next-gen mix of entertainment that’s equal measures clever and addictive. Expect next-generation bowling that’s less “classic alley” and more “party with attitude,” sing-along karaoke that turns shy cousins into divas for a night, and arcade zones reimagined for today:
- AR Darts – where targets move and the bragging rights are earned.
- Multi-Sport Simulators – swing, kick or throw without leaving your lane.
- Supercharged Shuffleboard – your grandma’s game, upgraded for elbow grease and glory.
- Racing Bug – the showstopper: you control a real, physical model car on a custom track. Real steering, real tension, real victory dances.
Every game is made to be shared, cheered, and remixed into group lore.
Food & drinks: street food with a jungle twist
If you came for the games and stayed for the grub, you won’t be disappointed. SOCO serves global street-food-inspired dishes meant for sharing and snapping. Think burgers, wings, and pizzas that hit comfort-stomach-hard; Chicken Skewers, Tacos, Nachos and Quesadillas for the snack-lovers; and desserts that practically beg for an Instagram close-up.
Drinks lean playful too – Jungle Sips in quirky glassware, Safari Fusion milkshakes that demand a straw selfie, and Savanna Refreshers that are as photogenic as they are thirst-quenching. Desserts like Tiger Stripes, Pistachio Fondant, and Tiramisu are designed for maximum delight and minimum spoon-sharing etiquette. In short: food that fuels the fun.
The SOCO vibe: pack mentality, zero drama
SOCO’s whole point is to turn competing into connecting. The layout, the programming, and even the menu are shaped so you don’t split up mid-evening. That means seamless transitions from game lane to dining table – no awkward “meet you at the food court” detours. It’s energetic, slightly loud in the best way, and intentionally inclusive: a place where kids can squeal, teens can trash-talk, and parents can actually relax.
Perfect for every kind of gathering
Birthday? Book it. Family day out? Absolutely. Date night with a playful twist? 100%. SOCO is designed to flex – if you want intense rivalry, it’s there; if you want chilled sharing plates and a few rounding rounds of shuffleboard, it’s there too. The environment is built for groups that want to stay together, play together, and eat together.
More than one venue – part of a bigger entertainment hub
SOCO isn’t flying solo. It’s launching as part of City Centre Mirdif’s new entertainment hub that will also include a cutting-edge interactive play destination for children later this year, and a sleek family entertainment centre arriving next year. Majid Al Futtaim’s playbook here seems clear: reimagine entertainment so it fits modern families and friend groups who want everything in one place – games, food, and memories.
How to experience it
SOCO opens 16 January at City Centre Mirdif – be among the first to join the pack. Pro tip: come hungry, bring a camera, and bring a friend who’s not afraid to lose (you’ll need someone to make your victory look even sweeter).
SOCO isn’t just another spot on the mall map – it’s a curated social experiment in good times. Whether you go for the Racing Bug adrenaline, the karaoke-mic courage, or the dessert that looks too pretty to eat (but you eat it anyway), you’ll leave feeling like you were part of something buzzy, shared, and downright fun. Join the pack – the jungle’s waiting.
Contact & Location:
Phone – +971800226255
