The Dubai Municipality has launched the fourth season of Souq Al Freej, a community-driven initiative designed to support local entrepreneurs and productive families. This popular market, which combines shopping, culture, and entertainment, offers a platform for residents to explore a wide variety of locally made products. The event aims to foster creativity, economic growth, and community interaction, promoting the spirit of local entrepreneurship.
Expanded Locations and Dates for the 2025 Season

Souq Al Freej will take place across three well-loved parks: Al Warqa Park 3, Al Barsha Pond Park, and Blossoms Park in Nad Al Sheba. The event will run for specific periods at each park:
- December 5 to December 14, 2025, at Al Warqa Park 3
- December 19 to December 28, 2025, at Al Barsha Pond Park
- January 2 to January 11, 2026, at Blossoms Park.
This expansion to three venues allows the market to reach a larger audience, encouraging more families to participate and explore the unique offerings. Participants interested in showcasing their products at the market must register by November 25, 2025. This initiative provides a free and accessible platform for entrepreneurs to interact directly with the community and grow their businesses.
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Souq Al Freej for Local Entrepreneurs

Souq Al Freej is designed to support local entrepreneurs, particularly those from productive families. It offers them a unique opportunity to showcase their handmade products, crafts, and other locally produced goods. The market helps promote small businesses by providing them with a direct avenue to connect with the public.
Mohammed Ahli, Acting Director of the Public Parks and Recreational Facilities Department at Dubai Municipality, said: “We are pleased to announce the return of the fourth season of Souq Al Freej in an all-new format filled with engaging activities and experiences that bring together shopping and entertainment across three of Dubai’s most distinctive parks.
Community Engagement and Cultural Connection
Souq Al Freej also serves as a community hub, offering a variety of activities and events. This year, there will be live performances, interactive workshops, and family-oriented entertainment. Children’s play areas, food stalls, and sustainable product showcases create a lively and engaging atmosphere.
Images: Dubai media office
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