From Monday, October 28, to Wednesday, October 30, 2024, Beautyworld Middle East will welcome thousands of beauty, fragrance, and wellness professionals to the region’s most anticipated industry event. This 28th edition of the internationally recognized trade fair promises a vibrant array of exhibitors, networking events, live demonstrations, and unique competitions, making it an unmissable occasion for all beauty industry stakeholders. Organized by Messe Frankfurt Middle East GmbH, the event’s theme, ‘Illuminating the Business of Beauty’, highlights groundbreaking trends and innovations poised to reshape the beauty and wellness sectors.
With over 2,000 exhibitors and 70,000+ visitors from 150+ countries, Beautyworld Middle East serves as a pivotal platform for industry expansion, providing unparalleled opportunities for both local and global brands to showcase their latest offerings and connect with a diverse audience. Below is an in-depth look at the 2024 highlights and offerings that set this event apart.
Signature Scent: Celebrating Olfactory Excellence
The Signature Scent competition is a fan favorite, where 15 renowned fragrance houses compete to create the unique scent representing Beautyworld Middle East 2024. Utilizing Airparfum®’s cutting-edge technology, visitors can sample multiple fragrances through a sophisticated “dry” olfactory experience that maintains clarity of scent without overwhelming the senses. This interactive experience invites all attendees to vote on their favorite scent, which embodies the spirit and innovation of the event.
Front Row by Nazih: Live Beauty Demonstrations
Beauty enthusiasts can experience a front-row seat to excellence as global experts showcase their skills across skincare, haircare, and nail care on the Front Row by Nazih stage. Attendees can learn directly from household brand names like ghd, Revlon, Guinot, and Alterego, gaining insights into the latest trends and techniques shaping the industry. The engaging mini sessions and interactive demos are led by trendsetting speakers and experts, offering valuable knowledge and inspiration for beauty professionals and enthusiasts alike.
Nail It! By Nazih Group: A Competition of Artistry and Passion
The Nail It! competition, sponsored by the Nazih Group, shines a spotlight on nail artistry, inviting professionals and rising talents to display their skill, creativity, and dedication. This year’s contest will feature six award categories, with winners crowned daily on the Front Row stage. Celebrating both seasoned artists and emerging stars, participating brands include Artistic Nail Design, Bandi (an eco-friendly Korean brand), and Credo. This competition underscores the event’s commitment to celebrating diversity and creativity in beauty.
Quintessence: The Art of Perfume
The Quintessence platform offers a curated selection of over 50 niche and luxury fragrance brands in an elegant, immersive setting. It’s an exclusive opportunity for perfume lovers and industry experts to explore rare scents from brands such as Soul of Makeen, Ramon Bejar, Vertus, and Giardini Di Toscana. Quintessence is dedicated to showcasing the pinnacle of olfactory artistry, highlighting perfumes that are crafted with unique ingredients, skilled craftsmanship, and timeless elegance.
Next in Beauty Conference: Insight into Trends and Innovations
Beautyworld Middle East 2024’s Next in Beauty Conference features 24 sessions over three days, bringing together over 50 distinguished speakers to discuss market trends, innovations, and industry transformations. Keynote speaker Joelle Mardinian, a TV personality and renowned beauty entrepreneur, will share her insights into the rapidly evolving beauty landscape. Other notable speakers include Ralph Bou Nader (Arabian Oud International), Marina Mansour (Kyra), Tony Jaillot (SWEETCH), Tara Rose Kidd (Tara Rose Salon), and Kelly Kovack (BeautyMatter). These sessions provide a valuable forum for attendees to stay at the forefront of beauty industry trends and innovations.
Beautyworld Middle East Awards 2024: Honoring Excellence
The prestigious Beautyworld Middle East Awards returns to recognize creativity, innovation, and excellence across 17 award categories. This year, six new categories have been introduced, including Male Grooming Product of the Year, Hair Styling Device of the Year, and Skincare Product of the Year. Set to take place at the Conrad Hotel Dubai at 7 pm on October 29, the awards ceremony, followed by a gala dinner, celebrates the achievements of standout brands and industry leaders, cementing their contributions to the beauty and wellness industry.
NEW – beautyLIVE: Where Beauty Takes Center Stage
Debuting in 2024, the beautyLIVE stage is a dynamic platform where hair, makeup, and beauty demonstrations come to life. Featuring the Arabian Color Fiesta, the largest hair competition in the GCC in partnership with Goldwell, this event brings top professionals and emerging talents together. Watch as participants vie for titles like Hair Colorist of the Year, Hair Cutter of the Year, and New Talent of the Year, showcasing their creative and technical expertise. beautyLIVE is set to become an iconic part of Beautyworld Middle East, providing an exciting blend of education, inspiration, and competition.
NEW – Beauty Beginnings: A Gateway for Emerging Brands
Introducing Beauty Beginnings, a unique discovery zone in partnership with the International Luxury Brand Consultancy. Designed to spotlight fresh and innovative beauty brands, this area presents a hand-picked selection of start-ups and established SMEs looking to enter the MENA market. From novel skincare formulations to sustainable beauty solutions, Beauty Beginnings serves as a launchpad for brands eager to connect with industry influencers, distributors, and potential customers in one of the world’s fastest-growing beauty markets.
A Hub for Networking and Business Opportunities
Beautyworld Middle East remains a premier venue for industry professionals to connect, collaborate, and expand their networks. With representatives from over 150 countries, the event fosters a global exchange of ideas, products, and business opportunities. Distributors, brand owners, buyers, and beauty enthusiasts have a unique chance to forge partnerships, enhance brand visibility, and explore business prospects in the thriving MENA beauty market.
Why Beautyworld Middle East 2024 is Unmissable
For businesses aiming to expand in the Middle East and beyond, Beautyworld Middle East offers an exceptional platform to reach new audiences and deepen industry knowledge. This year’s event highlights innovation, creativity, and networking, emphasizing the latest trends and growth avenues within the global beauty market. From interactive demonstrations to insightful conference sessions, Beautyworld Middle East 2024 ensures attendees leave with fresh ideas, strategic connections, and a renewed passion for the beauty and wellness sectors.
Beautyworld Middle East continues to elevate the region’s beauty landscape, embodying the essence of innovation, excellence, and global collaboration. For those looking to stay ahead in the beauty industry, Dubai’s premier beauty trade fair is an event not to be missed.
