The Marriott Business Council UAE proudly supports the “Road to Awareness” campaign, an exceptional fundraising initiative that embodies the spirit of community service under The Ritz-Carlton’s Community Footprints program. Scheduled to take place from October 25-27, 2024, this highly anticipated multi-day cycling event will bring together associates from Marriott properties across Europe, the Middle East, and Africa to raise crucial funds for the Al Jalila Foundation. This charity is dedicated to enhancing children’s health and providing educational support in the UAE, making it a noble cause that resonates with Marriott’s core values.
A Legacy of Impact: The Journey of the “Road to Awareness” Campaign
Since its inception in 2008, the “Road to Awareness” campaign has made significant strides in philanthropy, raising nearly USD 13 million to date. These funds have benefitted various children’s charities across Europe, the Middle East, and Africa, demonstrating a commitment to social responsibility and community engagement. The campaign showcases the power of collaboration among Marriott’s extensive network, bringing together individuals united by a common goal of making a difference in children’s lives.
The Event: A Celebration of Unity and Fitness
This year’s event is spearheaded by Christian Hoehn, the General Manager of The Ritz-Carlton Abu Dhabi, Grand Canal, in collaboration with the Marriott Business Council UAE. Participants will embark on an exhilarating 500 km cycling journey, exploring some of the most iconic landmarks in Abu Dhabi, Fujairah, and Ras Al Khaimah. The itinerary is designed to blend physical challenge with the beauty of the UAE’s landscapes, creating an unforgettable experience for all involved.
Event Itinerary Overview
Thursday, October 24th: Welcome Reception
Participants will gather at W Abu Dhabi Yas Island for a welcoming meet-and-greet session. This will include a detailed route briefing and a delightful dinner reception, allowing riders to connect and prepare for the adventure ahead.
Friday, October 25th: Day 1 – A Ride Through Abu Dhabi’s Gems
The inaugural day kicks off at the iconic F1 Track on Yas Island. Cyclists will navigate through scenic routes, including:
- Abu Dhabi Mangroves
- Corniche
- Al Hudayriat Island
- Sheikh Zayed Grand Mosque
The day’s ride will culminate at The Ritz-Carlton Abu Dhabi, Grand Canal, followed by an overnight stay at The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert.
Saturday, October 26th: Day 2 – Exploring Fujairah’s Natural Beauty
On the second day, riders will head towards Fujairah, taking in breathtaking views at scenic stops such as:
- Khorfakkan Waterfalls
- Al Aqah Mountain Region
The day concludes with an overnight stay at The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert, where participants can relax and recharge for the final leg.
Sunday, October 27th: Day 3 – The Summit Challenge
The concluding day promises an exhilarating challenge as riders ascend to the summit of Jebel Jais. After conquering the heights, the journey returns to The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert for a celebratory gala dinner, honoring the participants’ efforts and achievements throughout the campaign.
Christian Hoehn’s Vision: Making a Difference
Christian Hoehn emphasizes the significance of the “Road to Awareness” campaign, stating, “The campaign continues to be a testament to Marriott International’s commitment to giving back and supporting the communities in which it operates. By raising funds for the Al Jalila Foundation, this year’s event will have a direct and lasting impact on children’s health and education in the UAE.” His words capture the essence of the initiative, highlighting the importance of corporate responsibility and the transformative power of collective action.
The Al Jalila Foundation: A Beacon of Hope
The Al Jalila Foundation plays a pivotal role in this campaign, focusing on improving the health and education of children in the UAE. The foundation supports various initiatives that enhance medical care and educational opportunities, making it a vital partner in the “Road to Awareness” campaign. The funds raised will contribute directly to programs that address critical health challenges and educational needs, ensuring a brighter future for countless children.
How You Can Get Involved
Supporters of the “Road to Awareness” campaign can play a crucial role in its success. There are multiple ways to contribute:
- Participate in the Event: Join the cyclists in this exciting initiative, whether you’re an experienced rider or a beginner eager to make a difference.
- Sponsorship Opportunities: Businesses and individuals can provide sponsorships, ensuring the campaign reaches its fundraising goals.
- Donations: Monetary contributions can significantly impact the Al Jalila Foundation’s programs, helping to support children’s health and education.
- Spread the Word: Use social media and other platforms to raise awareness about the campaign and its objectives, encouraging others to get involved.
Conclusion
The “Road to Awareness” campaign exemplifies how a collective effort can yield profound benefits for the community. By participating in or supporting this initiative, you join a movement committed to bettering the lives of children in the UAE. As we gear up for this remarkable event, let us unite in our efforts to raise funds and awareness for a cause that truly matters.
