If Dubai had a playlist, it would be equal parts big energy and measured pause. Enter TIMELESS Luxury Lounge: the new spot opening this November inside Meera Tower at Al Habtoor City – a place that promises to slow things down without turning the volume off on style. Think cinematic mirrored arches, travertine that actually deserves your attention, and shisha that shows up looking like sculpture.
A “third place” that actually feels like one
Every city needs somewhere that’s not home and not work – a cozy, slightly secretive corner to meet friends, flirt with ideas, or celebrate small victories. The founders, Andrey (Andrei) Ryzhov and Dmitriy (Dmitry) Parygin, built TIMELESS from that exact idea: a “third place” with serious design IQ and surprisingly thoughtful service. They’ve already been shaping lounge culture internationally, and Dubai is their latest (and flashiest) stop.
Design you’ll want to linger in
Rhyme Design Studio – the brains behind the interior concept – took cues from the modern desert and AlUla’s mirrored hotels to create something both warm and otherworldly. Picture brass and sandstone bathed in golden light, mirrored arches that make every corner feel like a film set, and intimate nooks that whisper “stay a little longer.” It’s cinematic, but the kind of cinema that hands you a cocktail and a comfortable cushion.
Art, technology, service – the three pillars
TIMELESS is built on three neat pillars: Art, Technology, and Service. That translates into shishas presented as sculptural pieces, drinks that read like tiny narratives, and a tech layer behind the scenes that keeps things running like a quietly humming orchestra. The brand even leans on a proprietary management platform – a nod to founder Ryzhov’s tech background – to make hospitality feel precise without losing warmth. Translation: great vibes, zero friction.
The menu – a sensory story in every sip and puff
If you care about mixology, this is your moment. Every beverage at TIMELESS is described as a “sensory story” – which is code for inventive flavour pairings, theatrical presentation, and drinks that ask you to pause between sips. The shishas aren’t an afterthought either; they’re centerpiece-worthy and conceived as art. So whether you’re team cocktail or team classic double-apple, expect the menu to give you something to talk about (and photograph).
Why Dubai needed this
Dubai is great at doing big. TIMELESS tries something subtler: it doesn’t scream for attention; it earns it. In a city that continually reinvents itself, a lounge that celebrates presence – conversation, craft, and carefully curated atmosphere – is oddly refreshing. As founder Andrey Ryzhov puts it, the concept isn’t about escaping time; it’s about deciding how you spend it. That sounds like luxury to me.
Practical bits
- Opening: November 2025 at Meera Tower, Al Habtoor City, Dubai.
- Founders: Andrey (Andrei) Ryzhov and Dmitriy (Dmitry) Parygin.
- Interior design: Rhyme Design Studio (modern desert + mirrored hotel inspiration).
- Brand pillars and tech-forward operations: TIMELESS’s site and industry coverage detail the brand’s emphasis on art, technology, and service – including a proprietary platform used for operations.
If you’re planning to go: arrive curious, dress for soft lighting, and leave your need to rush at the door. Whether you want a private corner to catch up or an atmospheric backdrop for something special, TIMELESS looks built for both.
Want me to pull the reservations link, phone number, or menu so you can book a table or plan a review shoot? I can fetch those details and add them to the article (or build you a ready-to-publish venue blurb) – say the word and I’ll dig them up.
