Innovation, invention, and creativity fuse as TVM @ The Fridge join forces in this avant-garde cocktail bar, merging original and distinct entertainment from The Fridge with TVM Collective’s new dimension of alcohol-free socializing.
TVM: Inspiring You to ‘Drink Different’
TVM, named after the world’s most famous alcohol-free cocktail – The Virgin Mary – is dedicated to inspiring people to ‘drink different’, and their list of euphoric drinks revives, excites, and surprises all who experience them. And like any great partnership, TVM @ The Fridge’s one-of-a-kind menu takes guests on a flavor journey filled with natural highs to invigorate the palate, mind, and body.
A Premium Social Occasion Without Alcohol
With more and more consumers looking for ways to boost their well-being, TVM @ The Fridge offers a premium social occasion without alcohol, creating a world-class entertainment experience for the new decade.
Beyond Cocktails: Exceptional Live Music
Paired with exceptional live music from The Fridge and their renowned Concert Series, the bar goes beyond inventive cocktails to an entertainment destination.
Perfect for Every Occasion
The perfect setting for after-work drinks, lunchtime gatherings, or as a private event space, TVM @ The Fridge brings an edgy, new, and exciting offering to Alserkal Avenue.
The Art of Alcohol-Free Mixology
The creative cocktails are built using high-quality, alcohol-free ingredients and uplifting botanicals to help get the party started.
Menu Highlights
‘The Virgin Mary’: Featuring flavors of tomato, white grape, and rosemary with a kick of cayenne to enhance the senses.
‘Tiki Street’: With notes of uplifting hibiscus and pomegranate in this rich and tart crowd-pleaser.
‘Beat It’: Packs a punch with espresso, maté tea, beetroot, and vanilla shrub.
Meet the Visionaries Behind TVM @ The Fridge
Vaughan Yates, Founder TVM Collective, said: “We’re extremely proud to have created a truly dynamic space in Dubai where people can socialize in a way that speaks to their lifestyle and well-being needs. With our cocktail menu featuring a range of original and innovative drinks to enhance your mood, there’s a whole new world of flavors just waiting to be discovered. This is a truly breakthrough alco-alternative way of socializing”.
Ciara Jones, Marketing Director of The Fridge, added: “After many fun months of research and development, I am thrilled to reveal our newest collaboration alongside TVM. Bringing a new dimension to our iconic venue, the bar focuses on innovative drinks, fantastic music, and live entertainment, resulting in a unique social experience and atmosphere for our guests!”
Opening Details
TVM @ The Fridge opens Friday, 13th October. The venue is open Tuesdays – Sundays from 12pm – 9pm and is also available for private hire.
A Taster of the Innovative Cocktail Menu
Desert Breeze (AED40)
- Crossip Fresh
- Vintense White Grape
- Date
- Pandan
- Turmeric
- Chamomile
- Peppermint
It’s a beautiful day… good vibes only citrus refresher.
Tiki Street (AED40)
- Vintense Red Grape
- Hibiscus
- Pomegranate Molasses
- Allspice
- Lime
- Black Cardamom
Sweet dreams are made of this rich and tart infusion of flavor.
The Fridge Fizz (AED40)
- Dark Cane
- Honey
- Lime
- Bitters
- Habaq
- Vintense Prestige Sparkling Grape
Strike a pose – this crisp and decadent fizz will be insta famous.
Conclusion
TVM @ The Fridge is set to redefine how people socialize in Dubai. It offers a refreshing alternative to traditional bars with an innovative alcohol-free cocktail menu, exceptional live music, and a commitment to promoting well-being. Whether you’re looking for a post-work hangout or a unique event venue, TVM @ The Fridge promises a one-of-a-kind experience. So, are you ready to #DrinkDifferent and explore this exciting fusion of creativity, entertainment, and alcohol-free socializing in the heart of Alserkal Avenue?
Contact & Location
Phone – +97143477793
