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TVM @ The Fridge – Dubai’s Ultimate Alcohol-Free Destination

TVM @ The Fridge – Dubai's Ultimate Alcohol-Free Destination

TVM @ The Fridge in Dubai offers a refreshing twist on socializing, with creative alcohol-free cocktails, live music, and a unique atmosphere. Explore the future of social experiences in the heart of Alserkal Avenue.

Innovation, invention, and creativity fuse as TVM @ The Fridge join forces in this avant-garde cocktail bar, merging original and distinct entertainment from The Fridge with TVM Collective’s new dimension of alcohol-free socializing.

TVM: Inspiring You to ‘Drink Different’

TVM, named after the world’s most famous alcohol-free cocktail – The Virgin Mary – is dedicated to inspiring people to ‘drink different’, and their list of euphoric drinks revives, excites, and surprises all who experience them. And like any great partnership, TVM @ The Fridge’s one-of-a-kind menu takes guests on a flavor journey filled with natural highs to invigorate the palate, mind, and body.

A Premium Social Occasion Without Alcohol

With more and more consumers looking for ways to boost their well-being, TVM @ The Fridge offers a premium social occasion without alcohol, creating a world-class entertainment experience for the new decade.

Beyond Cocktails: Exceptional Live Music

Paired with exceptional live music from The Fridge and their renowned Concert Series, the bar goes beyond inventive cocktails to an entertainment destination.

TVM @ The Fridge – Dubai's Ultimate Alcohol-Free Destination

Perfect for Every Occasion

The perfect setting for after-work drinks, lunchtime gatherings, or as a private event space, TVM @ The Fridge brings an edgy, new, and exciting offering to Alserkal Avenue.

The Art of Alcohol-Free Mixology

The creative cocktails are built using high-quality, alcohol-free ingredients and uplifting botanicals to help get the party started.

Menu Highlights

‘The Virgin Mary’: Featuring flavors of tomato, white grape, and rosemary with a kick of cayenne to enhance the senses.

‘Tiki Street’: With notes of uplifting hibiscus and pomegranate in this rich and tart crowd-pleaser.

‘Beat It’: Packs a punch with espresso, maté tea, beetroot, and vanilla shrub.

Meet the Visionaries Behind TVM @ The Fridge

Vaughan Yates, Founder TVM Collective, said: “We’re extremely proud to have created a truly dynamic space in Dubai where people can socialize in a way that speaks to their lifestyle and well-being needs. With our cocktail menu featuring a range of original and innovative drinks to enhance your mood, there’s a whole new world of flavors just waiting to be discovered. This is a truly breakthrough alco-alternative way of socializing”.

Ciara Jones, Marketing Director of The Fridge, added: “After many fun months of research and development, I am thrilled to reveal our newest collaboration alongside TVM. Bringing a new dimension to our iconic venue, the bar focuses on innovative drinks, fantastic music, and live entertainment, resulting in a unique social experience and atmosphere for our guests!”

Opening Details

TVM @ The Fridge opens Friday, 13th October. The venue is open Tuesdays – Sundays from 12pm – 9pm and is also available for private hire.

TVM @ The Fridge – Dubai's Ultimate Alcohol-Free Destination

A Taster of the Innovative Cocktail Menu

Desert Breeze (AED40)

  • Crossip Fresh
  • Vintense White Grape
  • Date
  • Pandan
  • Turmeric
  • Chamomile
  • Peppermint

It’s a beautiful day… good vibes only citrus refresher.

Tiki Street (AED40)

  • Vintense Red Grape
  • Hibiscus
  • Pomegranate Molasses
  • Allspice
  • Lime
  • Black Cardamom

Sweet dreams are made of this rich and tart infusion of flavor.

The Fridge Fizz (AED40)

  • Dark Cane
  • Honey
  • Lime
  • Bitters
  • Habaq
  • Vintense Prestige Sparkling Grape

Strike a pose – this crisp and decadent fizz will be insta famous.

Conclusion

TVM @ The Fridge is set to redefine how people socialize in Dubai. It offers a refreshing alternative to traditional bars with an innovative alcohol-free cocktail menu, exceptional live music, and a commitment to promoting well-being. Whether you’re looking for a post-work hangout or a unique event venue, TVM @ The Fridge promises a one-of-a-kind experience. So, are you ready to #DrinkDifferent and explore this exciting fusion of creativity, entertainment, and alcohol-free socializing in the heart of Alserkal Avenue?

Contact & Location

Phone – +97143477793

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