Dubai, get ready to experience a revolution as YUBI, the UAE’s very first licensed, homegrown handroll bar, is officially opening its doors on 5th September. A place you will want to keep on speed dial for your next night out ( And also when you are craving sushi!).
What Makes YUBI Stand Out

YUBI sets itself apart with its focus on the artistry of handrolls, crafted right in front of you. The concept blends with Japanese street-inspired vibes and a collaboration between multi-award-winning Chef Reif Othman and the dynamic 7 Management. It’s a modern social hub where you can relax, snap a selfie (or ten) for your Instagram and dive into the world of Japanese cuisine.
As Rabih Fakhreddine, Founder & Group CEO of 7 Management, says, “YUBI is a lifestyle concept that reflects the evolving trends, tastes, and desires of today’s diners. We’ve created a concept that redefines the traditional Japanese dining experience, with handrolls at the heart of it, complemented by sashimi, nigiri, and more.” And you can pair all of these Japanese dishes with various cocktails and sake at the licesend bar.
The Buzzing Location

This new spot is located at 25 Jump Street at One Central, DWTC, home to various new licensed bars and restaurants. Beyond handrolls, you can explore a wider menu of Japanese favorites like tempura bites and delicate sashimi. Chef Reif Othman adds that “At YUBI, we want guests to feel the energy and discover handrolls in a whole new way, dining in a space that is inspiring, social, and full of flavor.”
So, here’s your cue to mark your calendars as YUBI Dubai is opening its doors on 5th September. Trust us, as we say, these handrolls will be your newest obsession.
CONTACT & LOCATION
Phone: +971 50 198 7511 and @yubidubai
Where: 25 Jump Street at One Central, DWTC
Also Read: 24 Things To Do in Dubai Over Upcoming Long Weekend
images: supplied