Dubai Guide

Psycho Bunny Lands in Dubai: A Stylish Revolution in Men’s Fashion

Psycho Bunny Lands in Dubai: A Stylish Revolution in Men's Fashion

The first store in the Middle East for North American brand Psycho Bunny opened in Mall of the Emirates today.

Psycho Bunny, the dynamic polo brand that originated in New York and now calls Montreal home, has made its grand entrance into the Middle East. Majid Al Futtaim Lifestyle proudly presents the first Psycho Bunny store in the region, located in the iconic Mall of the Emirates Dubai. This flagship store launch signifies a remarkable milestone in Psycho Bunny’s global expansion journey and further enhances Majid Al Futtaim Lifestyle’s fashion offerings.

Born to Perfect the Polo

Psycho Bunny’s Unique Mission

In 2005, Psycho Bunny embarked on a mission to perfect the polo shirt. Their approach to menswear is characterized by an unwavering commitment to quality. At the heart of their creations is the daringly unique Bunny logo, proudly displayed on meticulously crafted garments designed to redefine the polo and menswear genres.

Elevating Everyday Menswear

Quality Meets Innovation

Psycho Bunny’s collections are driven by color and extend to a wide range of men’s apparel. From lightweight Pima cotton T-shirts to plush French terry and fleece sweats, elevated trousers, outerwear, quick-drying swim shorts, and purposeful accessories, the brand offers a comprehensive selection of clothing designed for everyday comfort and style.

Seasonal Reimagination

Bold New Hues and Designs

With each seasonal drop, Psycho Bunny reinvents its styles. Expect bold new hues, fresh designs, contemporary fits, and the use of signature high-grade textiles that elevate your wardrobe to new heights of fashion.

Majid Al Futtaim Lifestyle’s Vision

A Commitment to Unique Fashion Experiences

Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle, expresses excitement about introducing Psycho Bunny to the Middle East. He highlights the brand’s combination of edgy and timeless designs, perfectly aligned with their mission to provide unique and disruptive fashion experiences to customers in the region.

Psycho Bunny Lands in Dubai: A Stylish Revolution in Men's Fashion

Confidence in the Ecosystem

Supporting International Brands

Psycho Bunny’s decision to open a flagship store in Dubai in partnership with Majid Al Futtaim Lifestyle reflects confidence in the market’s potential. It also showcases the ecosystem’s ability to support and elevate internationally renowned brands.

Vibrant Shopping Experience

Discover the Dubai Store

The newly opened Psycho Bunny store in Dubai spans 1,795 square feet on the first level of Mall of the Emirates. Its vibrant and colorful interior, distinctive local art mural, LED video wall showcasing the brand’s latest campaigns and collections, and a dedicated personalization station await shoppers. At the personalization station, customers can elevate their style with custom embroidery, free of charge.

A Symbol of Style and Individuality

Psycho Bunny’s iconic symbol, featuring a playful-yet-edgy Bunny over a skull and bones insignia, is instantly recognizable. The brand’s hand-finished polo shirts, crafted in Peru with locally-sourced Pima cotton and mother-of-pearl buttons, showcase this distinctive logo with 4,000 stitches—a true emblem of style and individuality.

From Wholesale to Retail Success

A Period of Accelerated Growth

While Psycho Bunny initially operated primarily as a wholesale label, the brand ventured into retail just over four years ago. Since 2020, it has experienced remarkable growth. With approximately 150 brick and mortar stores worldwide, including the US, Canada, South America, and Japan, Psycho Bunny is now expanding its presence globally, starting with the Middle East.

Dubai: The Natural Choice

A Strategic Location

Kenny Minzberg, Chief Development Officer of Psycho Bunny, explains why Dubai was the natural choice for their Middle East debut. Dubai’s appeal as a global tourism destination makes it a crucial market for the brand. Visitors from all over the world are drawn to the city’s playfulness, luxury, and elevated relaxation—an ideal backdrop for introducing Psycho Bunny’s unique brand.

Also read this: Dubai’s Halloween Bash!

An Ultimate Psycho Bunny Experience

Welcoming the Region

Psycho Bunny is delighted to offer customers in the Middle East the ultimate brand experience with its flagship store in Mall of the Emirates. The partnership with Majid Al Futtaim Lifestyle is expected to elevate the brand’s presence on the international stage.

A Unique Take on Menswear

Loyal Customer Base

Psycho Bunny’s unique approach to menswear has earned it a loyal customer base. The brand is grateful for the support and excitement of its customers and looks forward to continued growth in 2023 and beyond.


The arrival of Psycho Bunny in the Middle East, with its flagship store in Mall of the Emirates Dubai, is an exciting development in the world of men’s fashion. The brand’s commitment to quality, innovative designs, and iconic logo make it a standout choice for fashion-conscious individuals. As Psycho Bunny continues to expand globally, its unique take on menswear is set to make a lasting impact on the fashion scene in the Middle East and beyond. Visit the Dubai store to experience the vibrant world of Psycho Bunny for yourself.

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