ISM Middle East 2024 is set to be the largest and most dynamic edition of the region’s leading sweets and snacks trade event, responding to increasing industry demand with a significant expansion in event space and a move to a new date. This year’s event, taking place at the Dubai World Trade Centre from September 24-26, promises an unparalleled experience with a broader range of exhibitors, products, and industry insights than ever before.
A Bigger Platform for Innovation and Networking
The decision to relocate ISM Middle East to a larger exhibition footprint underscores its role as the premier platform for the global sweets and snacks industry, particularly in the rapidly evolving MENA market. The event will showcase over 50,000 trending confectionery and snack products spanning categories such as chocolates, biscuits, snack foods, ice creams, desserts, and more, making it a must-visit event for professionals in the industry.
Over 500 exhibitors from more than 50 countries will present at the event, representing a diverse array of products that reflect the latest trends in sweets and snacks. Notable exhibitors include industry giants and innovative newcomers, creating a vibrant atmosphere for discovering groundbreaking products and fostering business connections.
Key Highlights of ISM Middle East 2024
- Expanded Exhibition Space: The event will cover double the exhibition space of previous years, allowing exhibitors to present a broader range of products and innovations. Attendees can expect to find everything from artisanal chocolates to the latest in health-conscious snacking options.
- Diverse Exhibitor Line-Up: For the first time, 16 new countries will join the event, including Albania, Colombia, Denmark, and Vietnam, bringing fresh perspectives and unique products to the Middle Eastern market. New and returning exhibitors like Zar Group, Wawel, and Guatemalan Candies will be showcasing the latest trends and innovations in the sweets and snacks sector.
- The ISM Expert Stage: A new addition to the event, the ISM Expert Stage will host thought leaders and industry experts discussing over 120 emerging global industry trends. Topics will include AI disruptions in FMCG, sustainable snacking, vegan and gluten-free certifications, and innovative food technologies like precision fermentation. These sessions will provide valuable insights into navigating the evolving landscape of the MENA sweets and snacks market.
- Enhanced Networking Opportunities: This year’s expanded format includes numerous networking events, workshops, and presentations designed to connect industry professionals. Whether you’re looking to establish new business relationships, explore partnerships, or gain insights into market trends, ISM Middle East 2024 offers unparalleled opportunities for growth and learning.
Why Attend ISM Middle East 2024?
1. Discover the Latest Industry Trends
ISM Middle East is not just an exhibition; it’s a gateway to the future of the sweets and snacks industry. The event will feature cutting-edge innovations and trends that are shaping the market, including mindful snacking, plant-based products, and sustainability-driven offerings. Attendees will gain insights into consumer preferences and the latest developments in food technology that are setting the stage for future growth.
2. Connect with Key Industry Players
With over 500 exhibitors from across the globe, ISM Middle East provides a platform for companies to connect with leading manufacturers, distributors, and retailers. This event is an opportunity to meet face-to-face with industry leaders, explore new products, and establish business connections that can drive success in the MENA region and beyond.
3. Exclusive Access to Expert Knowledge
The introduction of the ISM Expert Stage adds a new dimension to the event, offering exclusive access to industry-leading knowledge and insights. This stage will feature presentations and panel discussions from thought leaders who are at the forefront of the sweets and snacks sector, discussing how to navigate the challenges and opportunities within the market.
4. Gain Insights into the MENA Market
For businesses looking to expand their reach in the Middle East and North Africa, ISM Middle East is an invaluable resource. The event will provide detailed insights into consumer behavior, market trends, and regulatory requirements, helping companies tailor their strategies for success in this dynamic region. Whether you are a newcomer to the market or a returning participant, ISM Middle East offers the tools and information necessary to thrive.
5. Boost Your Brand Visibility
Participating in ISM Middle East is a chance to showcase your brand to a global audience. With thousands of visitors, media coverage, and an expanded digital presence, exhibitors will have the opportunity to increase brand awareness and connect directly with potential customers and partners. The event’s larger format and increased content offerings ensure that your brand stands out in a crowded marketplace.
An Unmissable Event for Industry Professionals
ISM Middle East 2024 is more than just an exhibition—it’s a hub of innovation, networking, and opportunity that brings together the best of the global sweets and snacks industry under one roof. Whether you’re looking to explore the latest trends, connect with industry peers, or gain insights into the MENA market, ISM Middle East is the event to attend. Don’t miss your chance to be part of this landmark occasion that is set to shape the future of the sweets and snacks sector.
