Okay, deep breath — because what you’re about to hear might just knock your shopping bags off.
Majid Al Futtaim, a.k.a. the brain behind some of the most iconic malls, entertainment spots, and general “wait, is this real life?” experiences across the Middle East, Africa, and Asia, just dropped a casual AED 5 billion to supercharge Mall of the Emirates. Yes, billion with a “B.” We’re talking next-level reinvention. This isn’t just a renovation. This is a mall makeover on a Marvel-movie budget.
And why now? Because Mall of the Emirates is turning 20, and rather than have a quiet birthday dinner, it’s throwing itself a full-on glow-up bash. Think of it as a milestone birthday that comes with spa treatments, a new wardrobe, and a reinvention of the entire personality — except instead of one person, it’s 100 new stores and 20,000 square meters of brand-new retail space.
Let’s dive into the good stuff.
The Mall Is Entering Its Main Character Era
The vision? A “Mall of New Possibilities.” Which sounds like something out of a dreamy Pinterest board — and honestly, it’s not far off. This transformation isn’t just about making things bigger; it’s about making them better, cooler, more Instagrammable, and frankly, way more fun.
New luxury shops? Check. Cutting-edge fashion and lifestyle brands? Yup. A wellness club that sounds like it was made for post-yoga matcha and glowing skin? Absolutely.
And they’re not skimping — AED 1.1 billion is already being put to work, as we speak, to bring some serious upgrades. So yes, things are getting real.
SEVEN Wellness Club: Where Relaxation Hits Overachiever Status
Say hello to SEVEN Wellness Club, coming to the Kempinski Hotel — think luxury fitness meets spa serenity, with a side of “I may never want to leave.” Whether you’re in the mood for a high-performance workout or just a blissed-out spa day, this place is setting the new bar for self-care goals.
Culture, Darling. We’ve Got It.
Next up: Mall of the Emirates is putting its artsy pants on. Teaming up with the Dubai Performing Arts Academy, the mall is launching a whole cultural hub — the “New Covent Garden.” Expect a 600-seat theatre, rehearsal spaces, and probably a few dramatic standing ovations. Curtain rises in early 2025, so mark your calendar and warm up those jazz hands.
Outdoor Dining That’s Basically a Fancy Garden Party
Yes, you read that right — the mall’s getting its first-ever outdoor food and beverage courtyard, opening in 2027. It’ll be an indoor-outdoor hybrid space that moonlights as a green oasis when Dubai’s weather stops trying to roast us. Think chill vibes, al fresco eats, and maybe a cheeky iced coffee under the stars.
Lights, Camera, IMAX
Movie lovers, rejoice — VOX Cinemas is turning things all the way up with the world’s most advanced IMAX experience. Translation? Your next blockbuster watch is going to feel like you’re in the movie. Grab the popcorn, and maybe a neck pillow, because you won’t want to blink.
Entertainment for Literally Everyone
From toddlers to teens to “I’m-just-here-for-the-arcade” adults, four all-new entertainment concepts are coming your way by late 2026. What exactly are they? We don’t know yet. But if Majid Al Futtaim’s track record is anything to go by, they’re going to be next-level fun — and probably very selfie-friendly.
Parking Drama? Not Here.
The transformation even covers your arrival. With help from Dubai’s RTA, the mall’s revamping access roads, bridges, and rolling out barrierless parking — which means no more queuing like it’s a concert just to get out. Yes, please.
Sustainability = Sexy
And the cherry on top? This whole overhaul is being designed with sustainability in mind. We’re talking energy-efficient tech, smart systems, and eco-conscious design. Basically, it’s a full flex of “yes, we can look fabulous and save the planet.”
So What’s the Vibe?
In short: Mall of the Emirates is not just levelling up — it’s redefining the game. It’s becoming the place where you can shop till you drop, then recharge with a facial, catch a live show, have an outdoor dinner, and still make it to your IMAX movie on time. All while casually existing in a space that looks like the future dressed up for a fashion show.
If malls had main character energy, this one’s going full Hollywood reboot. And honestly? We’re here for it.
